News

Getting the internal brand right is a challenge for brand developers and managers. Employee engagement expert Ben Watson discusses flexibility, setting clear objectives and getting the tone right when communicating in...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Strategic communications firm, Mach 1 Group, has unveiled a new brand, 'Absolutely.' The brand now encompasses the entirety of Mach 1's courier services, which includes such companies as A to Z Couriers an...

The Australian Open, Asia-Pacific's premier tennis competition, has unveiled a new identity. The reimagined look seeks to make the Open, "More relevant globally and more adaptable in an increasingly digital w...

International children’s charity Save the Children has launched a new global visual identity and brand guidelines that will help unify the charity’s 29 organisations working to help inspire breakthroughs in children’s...

After 35 years of the same brand identity, real estate brand Andrews Property Group has renovated its platform and visual identity. Developed by global brand strategy firm Siegel+Gale, the rebrand reframes Andrews’ ‘r...

American canned food brand Progresso welcomes this year’s soup season with the launch of newly rebranded soup cans and products across supermarket shelves. The rebrand, carried out by brand experience agency Hornall A...

In November 2013, the UK city of Kingston upon Hull, more commonly known as Hull, was bestowed the title of 2017 UK City of Culture. Some nominees, as well as the public at large, were surprised by the news. Yet this...

People born later than 2001 are likely to be more conservative than their generational predecessors, according to a new survey. Global brand consultancy, the Gild, has released, 'The Generation Study,' in whi...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...