Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....
News
Flying colours
Teaming up to scale new heights, Alaska Airlines’ recent collaboration with Virgin America now offers a combined network of over 1,000 daily flights to 118 destinations throughout the US, Canada, Costa Rica, Cuba and...
#TransformTuesday: 20 December
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....
Softer spirits
In a market brimming with household names and familiar products, creating a successful range of alcoholic beverages is a difficult task. Through market research and a business objective to continue its industry growth...
#TransformTuesday: 13 December
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....
From every street to every borough
Navigating the growing trend of functional sneakers is often a test of wider industry knowledge. From materials to colours, the creative footprint of outerwear innovations has long tapped into utilitarian design. A re...
The employer brand in times of change
Change was the order of the day at Transform magazine’s annual Employer Brand Management conference. Welcoming a range of speakers and delegates from a plethora of industries, the 2016 edition focused on how to ensure...
Five minutes with Jeremy Thompson
As the flood of fast-paced technologies continue to disrupt the status quo of the tertiary sector, falling behind is easily done. Yet for Mach 1 managing director, Jeremy Thompson, steady growth and a recent rebrand m...
Best thing since sliced bread
![kin_red_soft_white_med[10][1].jpg](/media/4298/kin_red_soft_white_med-10-1.jpg?anchor=center&mode=crop&width=316&height=160&rnd=131251549340000000)
Since its inception in 1989, Kingsmill bread has relied on its all-cap logo splayed across a blue background. The logo has evolved over time, losing a crown and gaining a sun along the way. But in the past 18 months,...
Bright futures
With a tradition of fleeting summers, the UK’s mainstay of overcast gloom is only made worse by a woeful glance at a calendar of frosty months ahead. Yet as the sun goes to work in faraway places, brand consultancy De...
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