According to a study released by CartridgePeople.com, UK adults take greyscale branding more seriously. This could mean that British businesses could attract more cus...
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Worth the wait
British-based supermarket chain Waitrose, whose 344 branches are predominantly located in London and the South East, has announced the launch of a new range. It will focus on the superior end of the own-label market....
MENA 2016: The shortlist
Following the recent success of the Transform Awards Europe, which saw over 400 delegates enjoy a night of prizes, champagne and branding innovation, the Transform Middle East and North Africa Awards 2016 shortlist ha...
Unexpected item in the branding area
Thanks to the ever-increasing high street presence of specialist grocers and artisan produce, and the consumer demand on retailers to provide a wider range of products, the UK supermarket scene is rapidly changing....
Addicted to Porsche
World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims tha...
#TransformTuesday: 29 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Victory for Kiddee
A unanimous decision found that PMS International’s Kiddee suitcase does not infringe on the EU registered design of Magmatic’s Trunki ride on suitcase. The Supreme C...
New Zealand chooses original flag design
New Zealanders have chosen to keep the nation’s current flag, despite its ties to the United Kingdom. On Thursday, 8.30pm local time, preliminary results showed that...
Norway's winter games
Mather & Co, a Cheshire-based design consultancy, has redesigned The Norwegian Olympic Museum. The new design celebrates the history of the Winter Olympics in the...
Branding excellence at the 2016 Transform Awards Europe
For the eighth year in a row, the Transform Awards Europe has selected, assessed and awarded the best in corporate and consumer-facing branding, and rebranding. It also recognises successful partnerships, agency voice...
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