News

In a world where consumers are inundated by brands offering similar products and services, it’s difficult to rise above the competition. Simplicity is the answer according to Siegel+Gale, a global brand strategy firm,...

Following a September rebrand, Lucozade has pursued a new strategy in terms of its packaging design. We look back at Ash Sandys' reporting on the Lucozade rebrand, and speak with James Harmer about the new packagi...

The evolution of football’s global presence has, undoubtedly, made the sport a fast-paced, frenetic spectacle. From the maturation of Major League Soccer (MLS) in the U.S. to the swell of the Chinese Super League, the...

A bold move in February 2016 saw BBC Three become the first major online-only channel. While this move signalled a rebrand, the channel has once again made changes to its visual identity. Now BBC Three hopes its refre...

Overcoming the hurdles of speech is, for some, a lifelong challenge. Transitioning its tone from institutional to conversational, language-based charity Makaton puts communication at the centre of its vibrant new iden...

A recent merger between FMC Technologies and Technip sees the blossoming of newly unified company, TechnipFMC. The original companies provided oil service equipment and project management services in the oilfield indu...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

Attracting top talent, ensuring low staff turnover and building a strong relationship with alumni are all signs of a comprehensive and distinctive employer brand. The best employers go above and beyond to set themselv...

Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline)....

In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line...