News

It was another standout year for rebranding and brand development in North America. Amid a changing industry, the ever-increasing needs of clients and an increasing amount of brand touchpoints and communications metho...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Looking to branch out of the family farming business, fourth generation potato farmers Mike Russell Smith and Colette Cronje have created a new luxury crisp brand, Savoursmiths....

David Baddiel is not, perhaps, the first person you might expect to see as the concluding speaker at a conference on brands and digital marketing. And, with the soundtrack to Baddiel’s opening gambit nothing other tha...

Topping a rich list of high-profile companies on the brand storytelling survey, Apple has been identified as the top storytelling brand in the UK. Winning the award for the fourth time in a row, Apple's marketing...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Today, finding a date is as easy as swiping right on an online dating app. Though there have been accounts of successful relationships using such platforms, many users today have begun to lose hope in today’s digital...

Integrated branding agency Ragged Edge has created a brand strategy and identity for new city venue, WE ARE BAR. Owned by bar and restaurant firm Kornicis Group Ltd, the venture aims to put its customers first by meet...

Abu Dhabi's development project, Yas Island, is fast approaching the 10 year mark and now has a colourful new identity. Global brand agency Start was chosen by development manager Miral to undertake the transforma...

Getting the internal brand right is a challenge for brand developers and managers. Employee engagement expert Ben Watson discusses flexibility, setting clear objectives and getting the tone right when communicating in...