This year's premier brand and rebrand projects are set to return to Dubai for the May 2017 Transform Awards MENA. With the shortlist now open for entries, brand agencies, organisations and companies can showcase e...
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A new hairdo
Hair care brand Toni&Guy has given itself a new 'do with its recent rebrand, developed by brand and packaging agency PB Creative. Founded in 1963 in South Lon...
#TransformTuesday: 20 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Cleared for takeoff
International brand agency Base Design teamed up with JFK's Terminal 4 in New York to create a new logo and visual identity consisting of vibrant, fun signage that directs travellers throughout the terminal....
#TransformTuesday: 13 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards North America shortlist announced
The Transform Awards North America 2016 shortlist has been revealed, and with an assortment of innovative campaigns up for nomination, there's no question of creative quality in the region....
Something WKD this way comes
It's been 20 years since WKD first asked the question, 'Have you got a WKD side?' Now, in veteran status, the seasoned alcopop specialist is taking the bold jump from asking questions, to making statements...
Packing a mighty punch
Trebor, best known for its extra strong and soft mint options, has rebranded its premium range of mints. Trebor Mighties are sugar-free and arrive in a smaller, more compact packaging, as well as a new flavour that in...
From colour blind to current times
Nature-conscious public garden Bloedel Reserve, based in the state of Washington, has rebranded with the help of Seattle-based design specialists Phinney Bischoff's creative-environmental focus....
Building brand success
Global outreach, a contented workforce and progressive CSR approaches are oft-cited cornerstones for brand success. Yet financial achievement remains a crucial component in deciding the ranking for brands, particular...
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