• Transform magazine
  • December 23, 2024

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Part and parcel

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One of the UK’s fastest growing B2B delivery services, DPD, makes the recent decision to streamline its service with the inclusion of parcel delivery firm, Interlink Express. Rebranded as DPD Local, the move aims to f...

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New label, old brew

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Dating back almost two centuries, Thomas Carling’s beer-making legacy, despite his Yorkshire origins, began in a modest brewery in London, Ontario, Canada. Now, after a rich timeline of transformation and the developm...

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A new wave

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Brick-and-mortar stores are feeling the sting of the e-commerce boom in a shifting retail market, and electronics retailers, like Maplin, have been hit hard. In an effort to get more customers through the doors, Mapli...

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Concerning country life

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Issues of the countryside are, in the UK, controversial across the political floor as well as in social circles. Provoking often heated debates between opposing factions, the future of Britain’s countryside is the sub...

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#TransformTuesday: 7 February

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

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Less is more

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In a world where consumers are inundated by brands offering similar products and services, it’s difficult to rise above the competition. Simplicity is the answer according to Siegel+Gale, a global brand strategy firm,...

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Quenching the thirst

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Following a September rebrand, Lucozade has pursued a new strategy in terms of its packaging design. We look back at Ash Sandys' reporting on the Lucozade rebrand, and speak with James Harmer about the new packagi...

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Changing the game

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The evolution of football’s global presence has, undoubtedly, made the sport a fast-paced, frenetic spectacle. From the maturation of Major League Soccer (MLS) in the U.S. to the swell of the Chinese Super League, the...

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Power of (BBC) Three

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A bold move in February 2016 saw BBC Three become the first major online-only channel. While this move signalled a rebrand, the channel has once again made changes to its visual identity. Now BBC Three hopes its refre...

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Coming in loud and clear

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Overcoming the hurdles of speech is, for some, a lifelong challenge. Transitioning its tone from institutional to conversational, language-based charity Makaton puts communication at the centre of its vibrant new iden...

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