A recent merger between FMC Technologies and Technip sees the blossoming of newly unified company, TechnipFMC. The original companies provided oil service equipment and project management services in the oilfield indu...
News
#TransformTuesday: 24 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....
Eastbound for employer brand
Attracting top talent, ensuring low staff turnover and building a strong relationship with alumni are all signs of a comprehensive and distinctive employer brand. The best employers go above and beyond to set themselv...
For the internet, by the internet
Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline)....
Measuring China's brand prosperity
In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line...
Catering to the cosmopolitan
What is today recognised as pizza is widely regarded to have emerged during the 17th and 18th centuries, in the southern Italian city of Naples. Sold in the street by vendors, this early version of pizza was considere...
Changing times in Turin
Cradling industrial prominence, Savoyard royalty and automotive ingenuity, the city of Turin is also home to one of the world’s most successful football clubs, Juventus FC. A recent rebrand of the club’s well-known lo...
#TransformTuesday: 17 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....
Going in circles
At a recent roundtable discussion, the Clearing explored the circular economy and the changes businesses will make in terms of sustainability to compete in the future. The Clearing’s strategy director Nick Liddell exa...
Answers on a postcard
‘Lithuania is grand city skylines.’ So reads the first line of global publication, Lonely Planet’s, introduction to the Baltic state. Situated in northern Europe, Lithuania has Latvia to its north, and Poland and Bela...
- News
