Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
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Echo redesigns new Smarties range with 100% plastic free materials
Brand and design agency, Echo, worked with confectionary brand, Smarties, to redesign a range of ‘Topper toys’ with a 100% plastic free materials. The Toppers toys offer travel sized games for families to play with wh...
Mama Foundation For the Arts rebrands to nurture voices in African-American culture and arts
Harlem-based arts organisation, Mama Foundation For the Arts, worked with NYC-based brand design studio, ThoughtMatter, to revitalise its historic brand in an attempt to nurture new voices in African-American culture...
Free The Birds refreshes Berocca’s identity to ‘spark positivity’
Creative agency, Free The Birds, worked with global life sciences company, Bayer, to develop a new brand identity for its effervescent drink and vitamin tablets, Berocca. The refresh aims to strengthen the brand’s mar...
Protective Life Corporation introduces new brand identity
Life insurance provider, Protective Life Corporation (Protective), a wholly owned U.S. subsidiary of Dai-ichi Life Holdings, worked with global creative consultancy, Lippincott, to launch a new brand identity. The reb...
Five minutes with John Nunziato
John Nunziato, chief creative officer at Little Big Brands, speaks to Transform magazine about branding in sensitive categories. He discusses what specific elements need to be on packaging for sensitive categories, a...
fst develops new brand strategy and identity for Paintclub
Social art experience, Paintclub, worked with branding and design agency fst to develop a new brand strategy and identity to capitalize on its pandemic digital pivot and global expansion....
Little Big Brands develops package design for new Ajax eco-friendly wipes
New York-based brand consultancy, Little Big Brands (LBB), worked with EU Colgate to develop branding and packaging for Ajax’s new line of sustainable, plant-based disinfecting wipes for the European market....
Brand Brothers design graphic identity for new brand Apocope
Paris and Toulouse based graphic design studio designed the graphic identity for a new Parisienne brand of men’s leather goods, Apocope....
NWHL embraces inclusivity and gender equality with new name and identity
The National Women’s Hockey League (NWHL) has rebranded with a new name, the Premier Hockey Federation (PHF), and a refreshed logo ahead of the 2021-2022 season. The...
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