Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
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BBC unveils new logos in bid to modernise audience experience
The BBC revealed a logo makeover for a range of its channels, including iPlayer, Sounds, Sport and Weather. The decision to rebrand came after audiences told the corporation its service was ‘old fashioned’ and ‘out of...
Chimney Vigor Group rebrands to Edisen
Global productions and marketing services company, Chimney Vigor Group (CVG), rebranded to Edisen, ‘the unskippable content company.’ The rebrand reflects the company capabilities expansion to include enhanced creatio...
Butterfly Cannon designs visual identity for new luxury brow salon
With locations in Munich, Berlin and Dusseldorf, luxury brow salon, The Browery, sought to launch a product range. To do so, it worked with London-based creative agency, Butterfly Cannon, to design the tone of voice,...
OPX unveils new brand identity and positioning for Turn2us
London-based branding agency, OPX, worked with national poverty charity, Turn2us, to reimagine the brand’s identity, strapline and positioning....
LOVE looks to the ‘dark side’ for new Laithwaites wine range
Manchester-based creative agency, LOVE, worked with wine retailer Laithwaites to create a new identity for The Dip, the brand’s darkest wine release to date....
Venturethree designs new Sky Glass brand
Global brand agency, venturethree, worked with Sky to bring to life its latest brand, Sky Glass, the first streaming TV brought by the media and entertainment company....
Nomad creates new identity for Let’s Do This
London-based creative branding agency, Nomad, designed a new positioning and brand identity for outdoor experience brand, Let’s Do This....
Five minutes with Queenie Lo
Queenie Lo, CEO of hospitality and retail design agency, UXUS, speaks to Transform magazine about diversity, equity and inclusion (DEI) in the retail and hospitality brand design space....
Five minutes with Justin Peters
Justin Peters, chief design officer, at San Jose, CA-based Liquid Agency talks about his early design career in New York, returning to the new work normal post-Covid and his goals for Liquid Agency....
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