• Transform magazine
  • April 11, 2025

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News

Kleenex global rebrand wipes away inconsistencies

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The new global identity for Kleenex, which brings global uniformity to the brand, a distinct personality and an emotional touch, was crafted by Turner Duckworth. In an endeavour to tackle years of visual inconsistenci...

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Gen Z-tailored rebrand for Sugarplum

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Sugarplum, founded by Chang Makeup, a Vietnamese beauty influencer, was launched as a clean and cruelty-free makeup brand that appeals to the boldly expressive Gen Z. In partnership with ABC Dinamo, a type design stud...

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Art Basel updated brand strategy reflects cultural shift

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Art Basel is an international art fair staged annually in Basel, Miami, Paris and Hong Kong. To support the transition from a physical gathering to a multi-faceted global platform within the art industry, Art Basel em...

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HemoCue reveals new brand positioning

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The global healthcare company partnered with Desgnit, a global experience innovation company, to launch a new brand purpose, platform and visual identity. All new assets are influenced by ‘The Caring Expert’ persona,...

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CVC Emerging Companies rebrands to 248 Growth Partners

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The rebrand and repositioning for 248 Growth Partners, a firm specialising in providing capital and operational expertise to Australian growth companies, was led by design agency Hulsbosch. The aim behind creating a n...

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Tongue-in-cheek identity designed for Seattle pickleball club and restaurant, Picklewood

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Founded in partnership with restaurateur Ethan Stowell, Picklewood is a pickleball club set to open in summer 2025. It turned to the team at Seattle-based agency People People to help design a distinct and identifiabl...

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Dairy pioneer Horizon Organic launches new identity

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In partnership with design consultancy Elmwood New York, Horizon Organic, the brand that introduced dairy products free from antibiotics and growth hormones to US supermarket aisles, has revealed a comprehensive brand...

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Lloyds takes next step forward with extensive rebrand

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Global brand consultancy Wolff Olins led the strategic brand review for Lloyds and formed its new positioning: ‘Lloyds moves everyone forward’. In crafting ‘The Cancara Philosophy’, a design philosophy named after the...

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Invengene unveils brand transformation

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Defining pharma brand Invengene as a 'Growth Catalyst', global brand specialist Landor has crafted an identity for the company that reflects its role in accelerating growth. The rebrand features a new voice an...

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Jaffa launches new identity as it expands digital presence

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Household brand Jaffa, known for its citrus products, is expanding its portfolio and introducing other fruits such as melons and pineapples. London-based agency Earthling designed the new look that reflects the brand&...

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