London-based design agency SoreThumbStudio helped organic buffalo milk skincare brand BUFARMA embrace a new ‘extra-ordinary’ identity that sets it apart from competitors. The modern yet traditional product design is d...
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DearMax cashmere sweater brand by Tony Melillo upholds mindful luxury
DE-YAN, a New York-based multidisciplinary creative studio, has crafted an identity for DearMax, a brand-new cashmere line by designer Tony Melillo. It embraces the playfulness of childhood in honour of the designer’s...
New brand identity introduces QMS Medicosmetics into the world of D2C
The redesign by London-based agency Free The Birds was used as part of a shift in priorities, with QMS Medicosmetics turning its attention to its brand identity. Though unique for the beauty industry, the black and wh...
Scope brand refresh aims to make fight for disability equality impossible to ignore
The disability charity, which has operated in England and Wales for over 70 years, teamed up with global creative agency Dragon Rouge to refresh its brand. The project saw Scope’s identity altered to better reflect th...
Disaster relief non-profit Instant Aid unveils updated brand identity
Crafted by design and impact agency Driftime, the rebrand sought to reinforce Instant Aid’s credentials as a leader in the sector. Also aiming to steer clear of cliched NGO aesthetics, the project saw Driftime redesig...
Pentathlon GB undergoes inclusive rebrand ahead of LA 2028
Pentathlon GB, the governing body for the Olympic sport of Modern Pentathlon in Great Britain, felt it required a new identity as the organisation sets it sights on the upcoming World Championships and the Los Angeles...
Fishers Island Lemonade brand world revised in idyllic update
Completed ahead of the US craft lemonade cocktail brand’s 10th anniversary, the redesign was crafted by Brooklyn-based creative agency Tavern. Fishers Island Lemonade’s refreshed identity still encapsulates its origin...
Puppy power: Andrex reveals biggest redesign in over a decade
The redesign at the hands of Pearlfisher London, which aimed to capture the heart of modern families, represents the brand’s intentions of moving into the intimate wellness space. The rebrand follows on from the Londo...
London Transport Museum retail experience united in rebrand
Located in Covent Garden in the heart of the city, the leading urban transport museum concluded its retail experience had become disjointed over time. It called on British design agency Kit Studio to craft a flexible...
Havana Club unveils vibrant new look for its ready-to-drink range
Created in collaboration with international design consultancy JDO, the dark rum brand’s reimagined range sought to capture the ‘Spirit of Cuba’. The move to unify its ready-to-drink (RTD) range forms part of Havana C...
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