The rebranding of Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity capture how the company operates across the...
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Rebrand of New York’s oldest museum promotes national dialogue
The New-York Historical Society Museum & Library, founded in 1804, has played an important role in preserving, collecting and studying the country’s foundational documents and artifacts. However, its confusing nam...
Beyond the tech suffix
From fintech to medtech, a vibrant and competitive landscape has meant reputation, credibility and vision are competitive advantages that simply cannot be ignored by brands operating in these sectors. A recent Transfo...
China Now Music Festival rolls out calligraphy-inspired brand design
Produced by the Bard College’s US-China Music Institute in partnership with the Central Conservatory of Music in Beijing, China Now is an annual series of events. The visual identity redesign for this year’s festival...
Tech Japan reintroduced as Talendy
Talendy Holdings, formerly Tech Japan, uses an Employer of Record model to facilitate talent acquisition within the technology industry. The removal of 'Japan' from the brand name enables international expansi...
Cappelli Design Agency creates new identity for Associazione Archivio Storico Olivetti
The rebrand, headed by Italian design agency Cappelli, is encapsulated by Associazione Archivio Storico Olivetti’s new logo; Archivi Olivetti. The archives, founded in the Italian town of Ivrea in 1998, collect, organ...
Regent Hotels & Resorts open Santa Monica hotel with ‘authentically Californian’ brand world
This month, the Regent Santa Monic Beach opened its doors to Californians and tourists after a period of absence from the Americas. The reintroduction of the luxury hospitality brand was supported by a multi-channel c...
Axe collaborates with hip-hop stars for fine fragrance range
Axe has debuted two limited-edition cans designed by independent agency Sunhouse in collaboration with The Martin Agency, an American advertising agency. The two big names involved are music producer Metro Boomin and...
London creative consultancy crafts fictional product to spark stem cell debate
'Cell Yourself' is a fictional consumer healthcare product created in a collaboration between The Liminal Space and a medical law professor at the London School of Economics. Its aim is to engineer public conv...
Honda Powersports creates immersive website
Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and...
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