• Transform magazine
  • December 22, 2024

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New National Black Canadians Summit identity evokes freedom and enlightenment

Summit 2024 Portfolio Flat Lady 2024 09 18 V1

The annual National Black Canadians Summit, put together by the Michaëlle Jean Foundation, needed a fresh design identity ahead of its first-ever Montreal-based event in 2025. With the organisers targeting the ev...

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With a new name comes a new look: No.1 Living now One Living

D&E LDN037 ADS One Living 05 Artboard 5

No.1 Living, ex-England rugby star Jonny Wilkinson’s brand of healthy drinks brewed with raw kombucha, was given a new name and visual identity by London design agency Derek&Eric. Now named One Living, the beverag...

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Transform Awards Asia 2024 shortlist announced

Asia Shortlist

Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, prod...

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Transform Awards proud to announce ANZ 2024 shortlist

ANZ Shortlist

Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and ev...

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‘Maybe It’s Maybelline’: An iconic jingle revamped.

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Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...

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CFA Institute reimagines brand identity to preserve and display global status

Elmwoodnyc Cfacasestudy Ipad

The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...

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Australian broadcaster SBS creates podcast to celebrate generational history

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Special Broadcasting Service (SBS) and design studio Universal Favourite, both based in Australia, partnered to launch a new podcast, Grand Gestures. One of Australia’s most diverse broadcasters, SBS’s values of inclu...

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New Web3 movement [REDACTED] pushes back against Big Tech

1 REDACTED Hero 16X9 Static

Fold7Design, the London-based agency behind the launch, crafted an identity so [REDACTED] could draw in the AI and Web 3 community ahead of its in-person event in Bangkok, Thailand this November. Both the visual and v...

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Dove x Venus: A first-ever special edition beauty bar that aims to inspire

HIRES DOVEXVENUS JDO 01

The limited edition beauty bar, launched by international design agency JDO, is named under the hashtag KeepHerConfident. The collaboration follows the introduction of Dove’s Confident Sport Program and Venus William’...

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Rebrand by Tavern revitalises Sizzler’s identity with nostalgia

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The partnership between Brooklyn design agency Tavern and West Coast steakhouse Sizzler culminated in an imaginative brand relaunch aiming to win back its lost audience. Ideas of modern heritage and rich history are a...

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