• Transform magazine
  • December 21, 2024

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CVC Emerging Companies rebrands to 248 Growth Partners

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The rebrand and repositioning for 248 Growth Partners, a firm specialising in providing capital and operational expertise to Australian growth companies, was led by design agency Hulsbosch. The aim behind creating a n...

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Tongue-in-cheek identity designed for Seattle pickleball club and restaurant, Picklewood

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Founded in partnership with restaurateur Ethan Stowell, Picklewood is a pickleball club set to open in summer 2025. It turned to the team at Seattle-based agency People People to help design a distinct and identifiabl...

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Dairy pioneer Horizon Organic launches new identity

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In partnership with design consultancy Elmwood New York, Horizon Organic, the brand that introduced dairy products free from antibiotics and growth hormones to US supermarket aisles, has revealed a comprehensive brand...

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Lloyds takes next step forward with extensive rebrand

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Global brand consultancy Wolff Olins led the strategic brand review for Lloyds and formed its new positioning: ‘Lloyds moves everyone forward’. In crafting ‘The Cancara Philosophy’, a design philosophy named after the...

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Invengene unveils brand transformation

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Defining pharma brand Invengene as a 'Growth Catalyst', global brand specialist Landor has crafted an identity for the company that reflects its role in accelerating growth. The rebrand features a new voice an...

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Jaffa launches new identity as it expands digital presence

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Household brand Jaffa, known for its citrus products, is expanding its portfolio and introducing other fruits such as melons and pineapples. London-based agency Earthling designed the new look that reflects the brand&...

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Sustainable self-care brand, Postcard, subverts common beauty brand identities

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Partnering with UK-based creative agency Robot Food, Singapore-based beauty brand Postcard has refreshed its identity and strategy to appeal to global consumers who just want to enjoy treating themselves to self-care....

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Financial platform Robinhood introduces new minimal visual identity

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Robinhood, a US retail broker that offers everyone access to the financial markets through commission-free trading, has started rolling out a refreshed visual design that signals its future intentions. Expressing the...

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Manchester’s history inspires new district identity

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Global design agency Pentagram has launched a visual identity for Sister, the brand new technology, science and community hub in the UK’s second city. The ambitious development, the result of a partnership between The...

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Data analysis company Sonder brings human narrative to rebrand

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The project, led by digital-first studio OHMY, based in Warwickshire, UK, aimed to make data analysis digestible on behalf of Sonder, formerly Consumer Insight. After two decades and a significant internal positioning...

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