Transform sits down with SThree's global brand director, Emma Renaudon-Smith, and its MD of marketing, Steven Biester. The pair explore their Transform Awards-winning rebrand with Sandbee....
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Double churned, double impact? Pearlfisher redesigns Anchor packaging
The Arla Foods-owned dairy brand turned to Pearlfisher to reimagine its previously undifferentiated packaging. The independent brand design agency explicitly heroed the idea of its butter and spreads being “Double Chu...
Interview: How collaboration was crucial to rebranding ams OSRAM
Gilmar Wendt, founder at GW+CO, chats to Transform about working with ams OSRAM following a complex merger. He discusses the project's overarching strategy and how that fed into the design....
AI plays role in creation of milk brand Metis
![[MN] Metis Cover](/media/21749/mn-_metis_cover.png?anchor=center&mode=crop&width=316&height=160&rnd=134225482970000000)
VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...
Sleek packaging crafted for Kast’s new card
The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....
Basketball Scotland unveils simple and elegant brand update
Following the introduction of a new board and senior management team, Basketball Scotland wanted to convey a renewed focus on transparency, collaboration and trust across the community. Edinburgh-based agency Brand Oa...
Where is wayfinding headed next?
With Transform’s inaugural European Wayfinding Awards fast approaching, we hear from those shaping the discipline. From the biggest changes facing wayfinding to the biggest mistakes made in the industry, leaders in th...
The Brazilian Amazon establishes a unified brand to boost tourism
Integrated Amazon Routes (RAI) and Embratur (Brazilian Agency for International Tourism Promotion) came together with strategy and design company FutureBrand São Paulo to promote the Amazonian region and generate...
Porto Rocha tests limits of AI with YOYOYO ‘project’
The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Roc...
Buffalo Trace Distillery launches cafe rich in history and character
The Kentucky-based distillery will launch its first permanent dining destination, John G. Carlisle Cafe, as a natural extension of the distillery on 11 May, offering an immersive cafe experience....
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