• Transform magazine
  • December 30, 2024

Top

News

Tech Japan reintroduced as Talendy

Screenshot 2024 10 24 141603

Talendy Holdings, formerly Tech Japan, uses an Employer of Record model to facilitate talent acquisition within the technology industry. The removal of 'Japan' from the brand name enables international expansi...

Read More

Cappelli Design Agency creates new identity for Associazione Archivio Storico Olivetti

Archivi Olivetti Cartella Stampa 01

The rebrand, headed by Italian design agency Cappelli, is encapsulated by Associazione Archivio Storico Olivetti’s new logo; Archivi Olivetti. The archives, founded in the Italian town of Ivrea in 1998, collect, organ...

Read More

Regent Hotels & Resorts open Santa Monica hotel with ‘authentically Californian’ brand world

Regent SMB Ownedweb 1440X617 1440X1080 Adj 4Mb V2 (1)

This month, the Regent Santa Monic Beach opened its doors to Californians and tourists after a period of absence from the Americas. The reintroduction of the luxury hospitality brand was supported by a multi-channel c...

Read More

Axe collaborates with hip-hop stars for fine fragrance range

01 Sunhouse Axe Hero Cans

Axe has debuted two limited-edition cans designed by independent agency Sunhouse in collaboration with The Martin Agency, an American advertising agency. The two big names involved are music producer Metro Boomin and...

Read More

London creative consultancy crafts fictional product to spark stem cell debate

Screenshot 2024 10 24 At 11.34.45

'Cell Yourself' is a fictional consumer healthcare product created in a collaboration between The Liminal Space and a medical law professor at the London School of Economics. Its aim is to engineer public conv...

Read More

Honda Powersports creates immersive website

Screenshot 2024 10 22 134455

Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and...

Read More

Kleenex global rebrand wipes away inconsistencies

E8452de126d9c23ee2d1ecf1661a6f916792a7a6 2560

The new global identity for Kleenex, which brings global uniformity to the brand, a distinct personality and an emotional touch, was crafted by Turner Duckworth. In an endeavour to tackle years of visual inconsistenci...

Read More

Gen Z-tailored rebrand for Sugarplum

[MN] SUGAR 9

Sugarplum, founded by Chang Makeup, a Vietnamese beauty influencer, was launched as a clean and cruelty-free makeup brand that appeals to the boldly expressive Gen Z. In partnership with ABC Dinamo, a type design stud...

Read More

Art Basel updated brand strategy reflects cultural shift

Basel 2

Art Basel is an international art fair staged annually in Basel, Miami, Paris and Hong Kong. To support the transition from a physical gathering to a multi-faceted global platform within the art industry, Art Basel em...

Read More

HemoCue reveals new brand positioning

Hemocue Image 7

The global healthcare company partnered with Desgnit, a global experience innovation company, to launch a new brand purpose, platform and visual identity. All new assets are influenced by ‘The Caring Expert’ persona,...

Read More