Talendy Holdings, formerly Tech Japan, uses an Employer of Record model to facilitate talent acquisition within the technology industry. The removal of 'Japan' from the brand name enables international expansi...
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Cappelli Design Agency creates new identity for Associazione Archivio Storico Olivetti
The rebrand, headed by Italian design agency Cappelli, is encapsulated by Associazione Archivio Storico Olivetti’s new logo; Archivi Olivetti. The archives, founded in the Italian town of Ivrea in 1998, collect, organ...
Regent Hotels & Resorts open Santa Monica hotel with ‘authentically Californian’ brand world
This month, the Regent Santa Monic Beach opened its doors to Californians and tourists after a period of absence from the Americas. The reintroduction of the luxury hospitality brand was supported by a multi-channel c...
Axe collaborates with hip-hop stars for fine fragrance range
Axe has debuted two limited-edition cans designed by independent agency Sunhouse in collaboration with The Martin Agency, an American advertising agency. The two big names involved are music producer Metro Boomin and...
London creative consultancy crafts fictional product to spark stem cell debate
'Cell Yourself' is a fictional consumer healthcare product created in a collaboration between The Liminal Space and a medical law professor at the London School of Economics. Its aim is to engineer public conv...
Honda Powersports creates immersive website
Honda Powersports, the division of the Japanese conglomerate that sells motorcycles, scooters and ATVs, worked with Gravity Global to redesign its website. The full-service agency used Honda’s data, user feedback and...
Kleenex global rebrand wipes away inconsistencies
The new global identity for Kleenex, which brings global uniformity to the brand, a distinct personality and an emotional touch, was crafted by Turner Duckworth. In an endeavour to tackle years of visual inconsistenci...
Gen Z-tailored rebrand for Sugarplum
Sugarplum, founded by Chang Makeup, a Vietnamese beauty influencer, was launched as a clean and cruelty-free makeup brand that appeals to the boldly expressive Gen Z. In partnership with ABC Dinamo, a type design stud...
Art Basel updated brand strategy reflects cultural shift
Art Basel is an international art fair staged annually in Basel, Miami, Paris and Hong Kong. To support the transition from a physical gathering to a multi-faceted global platform within the art industry, Art Basel em...
HemoCue reveals new brand positioning
The global healthcare company partnered with Desgnit, a global experience innovation company, to launch a new brand purpose, platform and visual identity. All new assets are influenced by ‘The Caring Expert’ persona,...
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