News

Founded in 1990 as a small milk wholesaler, Freshways has since grown to become one of the UK’s largest liquid dairy suppliers. However, it required an identity update after finding itself at a crossroads due to opera...

Iconic chocolatier Lindt had struggled in recent years to assert itself as a category leader following the entrance of new competitors into the market. For its Premium Collection chocolate box, Lindt UK turned to stra...

London has been named as the world’s best city brand for a second consecutive year by Brand Finance’s Global City Index. The independent brand valuation consultancy cited ‘Familiarity’ and ‘Reputation’ as key metrics...

E-wallet app MoMo launched a rebrand with the help of M-N Associates that aims to encapsulate the company’s essence and broaden its reach. With MoMo's business operations underlining a push in Vietnam towards beco...

Reset, a company from Indian pharma giant Venus Remedies Limited that supplies patented pain-relief products, has entered into the wellness and nutrition industry. Landor was responsible for creating a brand that is i...

AUAR, a series A stage start-up that constructs houses with robotics and AI, has launched a rebrand as part of Ascend Studio’s Worldfirst Brand Accelerator Programme. The aim behind the redesign was to provide AUAR wi...

The rebranding of Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity capture how the company operates across the...

The New-York Historical Society Museum & Library, founded in 1804, has played an important role in preserving, collecting and studying the country’s foundational documents and artifacts. However, its confusing nam...

From fintech to medtech, a vibrant and competitive landscape has meant reputation, credibility and vision are competitive advantages that simply cannot be ignored by brands operating in these sectors. A recent Transfo...

Produced by the Bard College’s US-China Music Institute in partnership with the Central Conservatory of Music in Beijing, China Now is an annual series of events. The visual identity redesign for this year’s festival...