Andrew Thomas caught up with WPP’s CEO Mark Read at Cannes Lions to talk about WPP's wins, its investment in AI, the WPP employer brand, the challenges at Cannes for brand design agencies and that interview with Elon Musk....
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Leffe's first-ever sonic identity captures its abbey heritage
Belgian beer brand Leffe, part of the Anheuser-Busch InBev portfolio, partnered with Jones Knowles Ritchie (JKR) and Massive Music London to create the brand's first sonic identity. Leffe hopes it can capture the...
Vereen brand launches following elderly care companies merger
Dutch agencies Bureauvijftig and Synsation collaborated to craft a brand identity for a new elderly care company, following the merger of companies Driezorg and Zonnehuisgroep IJessel-Vecht. The new identity hopes to...
Cannes Lions 2024: Design winners announced
Powerful wayfinding work wins the Design category Grand Prix at Cannes Lions, amid a lack of brand design recognition on the winners' rostrum. The winners of the...
Cannes Lions Design shortlist revealed: Entries down for second year
Cannes Lions has unveiled the projects strong enough to be shortlisted in the Design category at this year’s awards. Despite a decrease in the number of entries from the previous year (977 down to 926), there has been...
How Palantis designed vibrant visual identity for French summer pop up bar
In 2022, event organiser Sebastien Maloi approached creative studio Palantis to help design visuals for his project, La Baignade. The project was a summer bar in La Baule-Escoublac that aimed to be a vibrant and relax...
Collaborative earning app Fluz undergoes vibrant and maximising rebrand
Fluz partnered with global brand and digital studio Koto to create a colourful rebrand. The design, which centres around the brand essence 'Life on Max', leverages the idea of maximising cashback, and now aims...
New skincare brand aims to shield city skin
Urban Kind, a new Swedish skincare company, partnered with Scandinavian consumer branding agency Everland to design the packaging for its products. The product range targets customers living in cities, claiming it wil...
Orchestra Sinfonica di Milano rebrands identity to attract international audience
The renowned Italian orchestra partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, there has been a 56% increase in subscription...
Life Fitness unveils new product series launch campaign
Life Fitness teamed up with Syn, a UK-based creative agency, to create a global marketing campaign for its new commercial fitness line - Symbio. With this new product line, they hope to set a new standard in commercia...
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