• Transform magazine
  • December 21, 2024

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DixonBaxi shapes new identity for music tech brand Roli

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London-based creative agency DixonBaxi worked with Roli's founder, Roland Lamb, to form a brand identity that would inspire musicians. The insight that while all musicians and groups are different, they are united...

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Clarins launches digital travel retail experience

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In partnership with international design consultancy Lonsdale, Clarins has created an interactive pop-up in Hainan’s Sanya Phoenix International Airport to appeal to the sophisticated taste of Asia’s Gen Z consumers....

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Smashburger reveals new brand aesthetic to reignite guest interest

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Partnering with creative network agency X&O, Smashburger sought to more clearly communicate its offering after years of inconsistent brand identities. Its new cohesive brand aesthetic infuses the story of its root...

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Budapest fashion house Nanushka unveils rebrand

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London-based creative studio Any Other Name partnered with Nanushka to launch a rebrand that balances both the traditional and modern. The project features new assets across various brand touchpoints such as a new log...

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Mattress brand Ostermoor reclaims its history of innovation

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Turning to Seattle-based design studio Parker, Ostermoor sought a visual identity that would reflect the brand’s rich heritage and celebrate the history of its craft. As Parker founder and creative directed Tyler Eide...

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Design Effectiveness Awards sees record number of brand projects

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The Design Business Association (DBA), the trade association for the UK design community, saw an unprecedented number of brand projects in its Design Effectiveness Awards....

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Tideford Organics rebrands after acquisition by Yeo Valley Organic

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Bristol-based design agency The Space Creative has reimagined Tideford’s brand identity in order to appeal to a younger 'trailblazer' consumer. This particular consumer seeks interesting and unique plant-based...

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Philo’s rebrand positions it as the “Better Way to TV”

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US streaming service Philo had its visual identity reimagined in a partnership with creative agency Sibling Rivalry. The result is a personality-packed visual identity and content-forward brand campaign that illustrat...

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Transform Awards proudly announces North America 2024 winners

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Still the only awards program in the region to celebrate the transformative power of rebranding and brand development, the very best work in the field was celebrated last night at the Transform Awards North America 20...

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Brand new design for non-alcoholic beer Nialas: Latitude

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Creative agency Betty and its design practice Favorite Child completed a project just in time for ‘Sober October’ on behalf of Nialas, Summit Brewing’s line of non-alcoholic beer. The design concept for the lager-styl...

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