Pentagram partner and creative director Angus Hyland describes the origins of the Tesla logo and how, to many people, the brand has recently collapsed in popularity....
Opinion
As long as branding is a silo, it won’t fulfil its promise
GW+Co’s CEO, Gilmar Wendt, makes the case for including strategy and culture from the beginning of rebranding projects, and explains the risk of not adopting this approach....
Angus’ A-Z of logos: Solidarność
Pentagram partner and creative director Angus Hyland discusses the logo design for Solidarność and the resounding impact the trade union had on life in Poland. There...
Beyond logos: Building brands that breathe
Gabriel Collins, head of innovation at Boundless Brand Design, discusses how the relationship between brands and consumers has changed over time, and why his agency’s ‘Living Brand’ ethos helps to unlock the bigger pi...
Learning how brand identities can be flexible ecosystems
James Hurst, chief creative officer at Zag, chats about EE’s complex brand system, and how flexible ecosystems can be designed to support business growth strategies....
Is beauty enough? A new approach to brand resonance
Finn Gaardboe, founder and creative director of StudioFMRG, explores the role beauty plays in his agency’s approach to redefining how businesses create depth, cultural impact and customer resonance....
Sound smarter: Why sonic branding needs a new identity
Gus Nisbet, head of creative strategy at MassiveMusic, explains the ways in which sonic branding, a crucial part of modern brand identity, is changing. The sonic logo...
How do we create brands that feel truly authentic?
Marina Guirey, strategy director at Designhouse, discusses the importance of authenticity in brand design and offers the example of pharmaceutical company OncoSil. If...
Branding a joint venture: Unify, don’t compromise
Nick Ranger, managing partner at Brandpie, details the difficulties of designing identities for joint venture brands and explains how it ought to be done. Too often,...
Variación 1: A typographic exploration of sound and movement
Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....
- Opinion
