Opinion

Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....

Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....

1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. Aft...

Sean Langdon, senior managing director of brand and design at Sodali & Co, explains how his company utilises certain values in branding to allow its clients to attract a new generation of investors....

Deborah Stafford-Watson, head of provocation and strategy at global design consultancy Elmwood, explores how designers can completely rethink traditional approaches to women's healthcare brands....

Shelby Georgis, partner and CCO at HLK, explains why, in today’s screen-first world, motion is a vital element of brand identity. Branding has long been about creatin...

Gayle Lunn, co-founder at Rebelles Research, offers her thoughts on how going off-script can enrich strategic and creative development. Let’s face it. As strategists...

Samantha Temple Neukom, CEO and co-founder at Northbound explains how, by focusing on a core brand idea and aligning every aspect of the company with this vision, start-ups can accelerate growth....

Alexander Wodrich, managing director at why do birds, discusses sonic branding on TikTok, and how this powerful tool can help improve brand recognition. TikTok is an...