Opinion

Chris Vannozzi, account director at Crush, chats about the world of B2B marketing and why it pays for brands in this sector to add emotion to their identity. Consider...

Chris Molloy, co-founder and chief client officer at Brand Potential, chats about the significance of third sector organisations investing in brand, and why there is still a long way to go for these brands to achieve...

Pentagram partner and creative director Angus Hyland chats about the branding changes that occurred following the passing of Queen Elizabeth II. With the monarchy a crucial part of the UK’s identity, what impact could...

Marie Sylvester, editorial lead at Kittl, explores how typography serves as a powerful communicator of change – forming visual stories that respond to global issues such as social unrest, climate change and AI advance...

Andrew Milton, rbl Brand Agency’s managing director and former head of brand and marketing at Severn Trent, discusses the difficulties facing Thames Water and why brand had ought to be on its agenda....

Adelle Chang, business and design director at graphic design studio Creatik, explains the idea of regenerative design and muses how this can benefit brand builders. I...

Isobel Elton, co-founder of Future of the Office, discusses the exciting inclusion of the Future of Work Experience Lounge at Employee Xperience Expo 2025, which will be hosted on 25 February, and explains why this is...

Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....

Catrin Lewis, founder and lead consultant at POP, discusses the topic of employee experience, and how the CEO holds all the cards to create a successful company culture....

1HQ Singapore’s strategy director, Floydd Wood, discusses his agency’s efforts at rebranding beauty brand Pond’s, at the success it brought to the company. Reimaginin...