Opinion

Pentagram partner and creative director Angus Hyland explains why the iconic Lego brick logo has lasted for 50 years. What is it with these four-letter Scandi logos?...

With Cannes Lions 2024 drawing to a close, Transform magazine editor Jack Cousins looks back at his favourite moments from the festival. Insightful, rip-roaring, hect...

James Brooke, managing director at Rooster, discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. A...

Pentagram partner and creative director Angus Hyland discusses Kodak’s modern logo and how nostalgic sentiment inspired it. In the final episode of the first series o...

Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....

Bassel Kanounji, associate creative director at Omnia, discusses how cultural nuance can aid connections between brands and their audiences. Of the 223 nationalities...

Sameh El Tawil, chief creative director and managing partner at Hive Innovative Group, Dubai, discusses the importance of brand visual characters, and offers a deep dive into his agency’s work for LikeCard’s Cards&#39...

Hisham Lahouasnia, founder and executive director at Freedom, discusses how ambitious and long-term orientated Middle Eastern brands are starting to influence global industries....

Laura Woźniak, senior project manager, EMEA at MassiveMusic, discusses the power offered by sonic branding, and explains how brands can use audio cues to make a lasting impact....

Rashad Moglbay is the general manager of Bold Brands, part of The Bold Group. He discusses here the rapidly changing branding landscape in Saudi Arabia, and explains how a talent-driven workforce will drive market lea...