Opinion

Alexander Wodrich, managing director at why do birds, takes a look at the fascinating history of audio in American politics. With a seismic election fast approaching, he asks how the parties can mobilise the electorat...

Andrew Stass, brand marketing & communications director at Ethara, discusses how his company’s brand was conceived in a merger between Abu Dhabi Motorsports Management and Flash Entertainment....

Colin Byrne, creative managing director at TOTEM, explains his agency’s approach to positioning brands, and how this leads to better outcomes for clients. With origin...

Tim Craig, managing director at integrated marketing agency mReaction, explains why the world of B2B brand design must be met with courage, not caution. Every evening...

Gaby Granier, senior strategist at Boundless Brand Design, describes how she is able to craft high quality design for luxury brands. Luxury defines what is desirable,...

Ahmed Al-Abdullatif, CEO and creative director at Gene Branding, offers inspiration to designers looking to conjure up a meaningful brand name. Creating a memorable b...

Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, discusses sonic branding’s “rather underappreciated cousin,” music strategy, and how utilising it can increase brand r...

Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....

Himanshu Pal, executive director, brand performance at Landor, discusses how brand portfolio optimisation helps business grow. The past two decades has seen enormous...

Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their st...