With Pentagram soon releasing a new book on its logo designs over the years, its partner and creative director, Angus Hyland, explains why brands need distinctive identities to differentiate themselves from their comp...
Opinion
Brands are everything, everywhere, all at once
Jovan Buac is the executive director of marketing and growth EMEA at Landor. He offers readers three simple rules that he applies in his work when designing brands to meet the needs of an increasingly demanding world....
Brand transformation. Everyone’s talking about it, but are they really doing it?
Josh Hunt, managing director at global brand agency Brand Potential, believes the word ‘transformation’ is overused in the context of rebranding. He explains what a real brand transformation is all about....
Angus’ A-Z of logos: I ♥︎ NY
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland explains his love for the iconic I ♥︎ NY logo....
To err is human. It’s what keeps us authentic
Emma Baker, senior account director at Living Group, emphasises the importance of authenticity in brand design. No longer are we B2B, we’re B2H… business to human. In...
Should we have a say in other people’s designs?
David Kimpton, founder and executive creative director at London-based design consultancy Kimpton Creative, talks about the discourse surrounding the rebranding of WHSmith and Lyle’s Golden Syrup. If we don’t know all...
Decoding the philosophy of luxury
Fatima Zara Patel, strategy consultant at Brand Lounge, explains her tactics when approaching design projects for luxury brands. Luxury is more than just a lifestyle;...
Why brand capital is the silent force behind business success
Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim...
Brand activation – survival of the nurtured
Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest...
How do you measure the value of a brand?
Jim Misener, chief executive officer at global brand consultancy and creative agency 50,000feet, discusses his agency’s strategies for measuring a brand’s value and how understanding this metric can help businesses....
- Opinion
