Sean Langdon, senior managing director of brand and design at Sodali & Co, explains how his company utilises certain values in branding to allow its clients to attract a new generation of investors....
Opinion
Freedom, choice and empathy: Rewriting the rules in contraceptive brand design
Deborah Stafford-Watson, head of provocation and strategy at global design consultancy Elmwood, explores how designers can completely rethink traditional approaches to women's healthcare brands....
Prioritising motion when building brand identity
Shelby Georgis, partner and CCO at HLK, explains why, in today’s screen-first world, motion is a vital element of brand identity. Branding has long been about creatin...
Why imagination is good for brands
Gayle Lunn, co-founder at Rebelles Research, offers her thoughts on how going off-script can enrich strategic and creative development. Let’s face it. As strategists...
Growth hacking: Using brand to focus and ignite a start-up
Samantha Temple Neukom, CEO and co-founder at Northbound explains how, by focusing on a core brand idea and aligning every aspect of the company with this vision, start-ups can accelerate growth....
Sonic branding in the world of TikTok
Alexander Wodrich, managing director at why do birds, discusses sonic branding on TikTok, and how this powerful tool can help improve brand recognition. TikTok is an...
How can big brands move at the speed of culture, and should they even try?
Rachel Darivoff, strategy director at Design Bridge and Partners, chats about the pitfalls of brands that position themselves around cultural fads, and gives examples of strong brands that resist the trend....
How much confidence does your team have in your brand?
Deroy Peraza, partner and creative director at Hyperakt, discusses the importance of rebranding to nonprofits, and explains how his agency’s Nonprofit Brand Score can help....
The human brand: Moving towards authenticity in healthcare
David Harvey, creative director at Langrand, discusses the merits of a move toward authenticity in healthcare marketing. Why do we feel, live and buy the way we do? I...
More than a moment
Alexis Vera, VP creative and strategy at SGK, discusses how connected experiences win at the speed of culture. “Life moves pretty fast, if you don’t sto...
- Opinion
