Ahmad Al-Saadi, the general manager at Gulf Advertising in Business (ADinB), questions whether it is strategically important to design for life to create a successful sustainable brand....
Opinion
Creating the flower on the conveyor belt: The power of beautiful thinking
Paul Domenet, partner and communications director at London-based agency Free The Birds, talks about the brilliance of Leonardo da Vinci. He argues agencies can use him as an inspiration, even in the year 2022....
The weakest link in brand development
Veb Anand, chief strategy officer at Principle, makes the case for strategic brand implementation. The origins of modern brand consulting can be traced back to the 19...
Going beyond brand guidelines and playbooks
Tom Gilbert, executive creative director of Design Bridge Shanghai, discusses alternative thinking and solutions to brand inconsistencies in media and sales channels which can plague brand governance....
Brand-led decision making
Tom Warden, strategy director at Landor & Fitch, believes that brand can drive the future success of businesses if properly utilised. He argues that if businesses are willing to make trade-offs to strengthen the b...
Let’s Dance
Anthony Miles, managing director at brand and design agency BOND writes that for business and marketing leaders, the greatest test of our time is not how fast you can run, but how well you can dance....
Why the world’s leading esports company turned to traditional sport to find its sound
Andie Richardson, senior account and project manager at MassiveMusic, talks through an exciting project her agency undertook with esports company ESL. She describes the challenges along the way, as well as why the age...
Finding joy
Wesley Meyer, design director at f.r.a., discusses the new demands on wayfinding in the post-pandemic world and how this is further influenced by the advent of AI. He demonstrates solutions to these new problems in th...
Why understanding your audience is key to delivering commercial value to sponsors
Simon Smith-Wright is the CEO at leading revenue generating streaming partner, Push Live. In a world where potentially lucrative sponsorship deals are attainable again for brands post-Covid-19, he discusses, amongst...
How the Digital Age is influencing identity design
Mo Saad, head of design and creative impact at Dubai-based Brand Lounge, describes how brand identity is evolving in modern times, and how it might change further in the future with the advent of the metaverse....
- Opinion
