Vijay Iyer, CEO North America of sonic brand agency, amp, explores the 2022 trends in audio branding. These include how brands will extend their sonic brand strategies into virtual worlds and how sound branding will e...
Opinion
Why R&D should be the beating heart of every creative business
Dave Dunlop, partner and chief design officer at ELSE, an experience design consultancy in product and service innovation, writes about the importance of research and development (R&D) in the creative world. Dunlo...
The Hundred-Branding cricket for the digital age
Danielle Smith, design director at global brand agency, FutureBrand, and Phil Garnham, creative type director at type foundry Monotype, explore the challenges of creating a brand for a heritage sport such as cricket....
Words to play by: How national anthems in sport express identity and strengthen place branding
Victoria Pullen, consultant and copywriter at Paris-based branding and word design agency, JoosNabhan, explores how national anthems sung by fans during sport matches crystallise a sense of shared national unity and...
What’s the Meta with you?
Tom Robinson, global chief strategy officer at brand agency Superunion uses Facebook's rebrand to Meta as a springboard to explore the significance of rebranding as a moment of change....
Are all brands entertainment brands now or do they still have something to learn?
Scott Lakso, executive producer at branding agency loyalkaspar, writes how all brands, whether financial or medical, have a lot to learn from entertainment brands. The most important lesson brands can learn from enter...
Gram Glam: Food brands don’t need to reinvent the wheel to have impact on Instagram
Thomas Herman, co-founder and marketing director of creative agency, Path, explores how to construct a food brand that is as good for eyes as it is for appetite through a visually-led and coded strategy that creates d...
Inclusive design must be the rule, not the exception
Natalie Harney, senior consultant at digital and data agency, Engine Transformation, explores how to navigate the routes to achieve inclusive design, including depth discovery and concept designs to create a map of ch...
Transforming an established brand into a future-focused force
Leveraging on his experience reinvigorating B2B brands, Paul Stoddart, CMO of software corporation Epicor, shares three top tips on how to drive successful brand transformation....
Is eco-labelling the solution to greenwashing?
With a new labelling system coming into play that allows shoppers to measure environmental impact of what they eat, Nick Vaus, partner and creative director at Free The Birds. , unpacks how the new system might affect...
- Opinion
