Opinion

Some brands rely on what has worked in the past, instead of looking to the future. Vince Kerrigan discusses the importance of rebranding for a new generation. Recent...

Customer experience has become more important as brands, B2B and B2C alike seek to make their offer more diverse and more carefully catered to the needs of their stakeholders. Cameron Gunn examines this evolution...

Digital transformation is essential, but it's not always easy. Andy Budd says that companies must commit if they want to see results. Digital transformation is a...

The oil and gas industry is in a state of flux. With oil prices at their lowest for decades, there is a need for urgent and decisive change. Although years of high prices allowed companies across the supply chain to o...

Brand environment is a worthwhile investment, argues Micheal Longmore. But it's nothing without the right proposition to back it up. Why do some retail concepts t...

Following a year of numerous television rebrands, Alasdair Lennox looks at the role idents continue to play in the communication of a TV brand. Television branding is...

Brand implementation specialists are the unsung heroes of the brand development journey, says Max Spiegelberg You will have heard of Lewis Hamilton.  You may know Seb...

The ways in which people connect to each other and to their environments are fundamentally changing. The use of public spaces, dominance of mobile, social media, explosion of live events and other factors are affectin...

It’s curious that in an age of digital, one of the most intriguing media at the moment is a small piece of gummed paper – the beer label. Craft beer is a symbol of th...

As more and more companies begin to implement employer brand management strategies, Diccon Ward asks, how does the employer brand relate to the wider corporate brand?...