Measuring the success of your employer brand strategy could help with senior buy-in. Despite this, companies are largely failing to employ effective measurement in this area, says Ingrid Brown...
Opinion
Opinion: "Keep in touch"
Remote needn't mean disengaged. Technology is helping employers connect with hard to reach employees, says Sheila Parry Out of the office, on the road, working at...
Opinion: 'Antifragile' employer brands – The diverse solution
Human resources faces a big question: how much does a company want or need a homogenous culture (and a rigid definition of it)? In one corner, there are the the cultu...
Opinion: “Building trust through brand communications will support and promote the business’ strategy”
In today's world, singular employee satisfaction isn't enough. Employee's seek emotional commitment and guidance throughout their journeys while employers expect everyone internally to be aligned to the company's vision and values....
Opinion: "Why is strong brand positioning critical?
On 8 November, the Boao Forum for Asia (BFA) Financial Cooperation Conference opened in London, convening more than 400 government, business and academic leaders from 22 Asian and European countries. Delegates shared...
Opinion: "Baker Tilly's rebrand to RSM"
How can you keep the spirit of a brand after an acquisition? Richard Silbermann explains Things that are important to us, such as cars, jewellery or other prized poss...
Opinion: "Brexit could spell disaster for brand Britain"
A vote for the UK to leave the EU would be a disastrous result for Britain's nation brand, says Jacques de Cock The current debate about Britain’s future in the E...
Opinion: "The present and future of customer experience"
A strong, customer-centric digital experience is key to driving positive interactions and loyalty, says Leesa Wytock Within the last few years, digital has become the...
Opinion: "Putting values at the heart of business strategy"
An employer brand strategy is essential for engagement. Jeff Sindone uses HSBC's business strategy, HSBC NOW, as an example In today's world, employee satisfactio...
Opinion: "Successful transformation requires thorough planning and consistent implementation"
Although often overlooked, implementation planning is a key part of any rebrand process, says David Graham Designing a new brand is exciting. A new logo is unveiled t...
- Opinion
