Diccon Ward, partner and head of brand experience, EC Harris Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic...
Opinion
Social media: A rich seam for quantifying emotions
Alastair Herbert, managing director, Linguabrand Language-based branding and research consultancy Linguabrand quantifies underlying emotions in client conversations and the verbal identity of the brands talking to them. Language is...
Opinion: Stefan Liute asks “Why shouldn’t everyone do everything in branding?”
By Stefan Liute If everybody had a say in everything around them, what would the world look like? Would we still have running water? Or broadband internet? Or straight, level roads for driving a hundred miles per hour? The same goe...
Opinion: Stephen Judge asks, “What is the importance of ethics in design?”
By Stephen Judge As designers we've all, at some point, felt a responsibility to wider society. Regardless of where we work, or our area of discipline, we take pride in our work and hope our designs are as functional as they are be...
Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”
As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recentl...
Opinion: Julian Gorham asks, “Why is clarity important in branding?”
By Julian Gorham, head of brand, Gather In a complex, digital and interconnected world, clarity is key in branding, says Gather’s Julian Gorham Apple, GE, IBM, Starbucks? Corporate brands come in many shapes and sizes, but the most...
Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”
Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which ru...
Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”
By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has som...
Opinion: Paul Twivy asks “What is the purpose of Tesco?”
Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the su...
Invest in employee experience not employer brand
Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 Decembe...
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