Global creative strategy and innovation director at MassiveMusic and Songtradr, Roscoe Williamson, discusses sonic branding’s “rather underappreciated cousin,” music strategy, and how utilising it can increase brand r...
Articles
Unlocking success: The role of brand strategy and purpose in rebranding a national energy company
Matteo Di Iorio, associate partner, creative and brand at Interstate Creative Partners, discusses his agency’s project with Bahrain’s state-owned energy company, Bapco Energies....
Transform Awards proud to announce Europe 2024 winners
Now 15 years on from when it first began, the Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. The continent’s very best...
The price we will pay for the brands we love
Richard Hurst, strategic and creative director at WPA Pinfold, discusses the difficult economic landscape in the UK and why, in these tricky times, it is crucial for brands to demonstrate authenticity and for their st...
Does the world need another logo?
With Pentagram soon releasing a new book on its logo designs over the years, its partner and creative director, Angus Hyland, explains why brands need distinctive identities to differentiate themselves from their comp...
Brands are everything, everywhere, all at once
Jovan Buac is the executive director of marketing and growth EMEA at Landor. He offers readers three simple rules that he applies in his work when designing brands to meet the needs of an increasingly demanding world....
Brand transformation. Everyone’s talking about it, but are they really doing it?
Josh Hunt, managing director at global brand agency Brand Potential, believes the word ‘transformation’ is overused in the context of rebranding. He explains what a real brand transformation is all about....
Angus’ A-Z of logos: I ♥︎ NY
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland explains his love for the iconic I ♥︎ NY logo....
Surya Foods launches new Greek food range, Trophi
Surya Foods worked with SoreThumbStudio to craft the brand identity and packaging for its new range of food inspired by traditional Greek mezze dishes. The brand launch was one of the company’s first in three years....
Vitalin’s brand redesign embraces the British countryside
Cranswick Pet Products’ dog food brand, Vitalin, partnered with London-based creative agency B&B studio to broaden consumer appeal while staying true to its ties with the British countryside....