Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers. Ba...
Articles
Journey to the West rebrands as Love Sum, seeking to make dumplings a top meal choice
The dumpling company formerly known as ‘Journey to the West’ picks up the new name ‘Love Sum’, with its rebrand designed by strategic food and drink branding consultancy The Collaborators....
Hallmark Luxury Care Homes new brand identity pushes back against stigmas
Hallmark Luxury Care Homes partnered with creative agency The Corner to launch its new brand identity that emphasises thriving in later life. English and Welsh luxury...
Five minutes with Emma Lewis
Transform speaks to Siegel+Gale’s associate strategy director, Emma Lewis, about the branding agency’s work with global marine geoscience and technology business Shearwater GeoServices....
UK’s largest children’s charity reveals latest brand update
Having supported children, young people and their families across England, Wales, Scotland and Northern Ireland for 150 years, Branardo’s sought the help of The Clearing to design a new brand identity. By engaging wit...
Chromatic redefines Economics of Mutuality identity
The Economics of Mutuality Alliance is a partnership of two non-profit and two for-profit organisations with the aim of advancing stakeholder capitalism through its own operating model. Focusing specifically on addres...
Transform Awards proud to announce MEA 2024 shortlist
Returning for an eleventh year, the Transform Awards remains the only event in the calendar that celebrates the transformative power of brand strategy, creativity and design throughout the whole of the Middle East and...
Surviving and thriving in the evolving petcare market
Jessica Carter, account director at strategic brand design agency StormBrands, which recently collaborated on Pets at Home’s new health and wellness range, talks about how brands need to behave in the new ‘animal king...
Australian private wine tour and driver service undergoes playful rebrand
MR Pick Me Up, which operates south of Perth in the Margaret River region in western Australia, required a change from its tired, unclear messaging. It sought the help of packaging and brand design specialists Simon P...
Stories & Ink updates branding, moving from site to shelf
Tattoo skincare company Stories & Ink rebranded with the help of creative agency Robot Food, following its shift from solely operating direct-to-consumer to now also selling through retailers and wholesalers. The...