The creative studio from Germany, which specialises in art, games and immersive brand experiences, redesigned its identity to match its growth in recent times. With the original logo design said to have been crafted i...
Articles
Plant-based milk brand MoFree adopts carefree identity
Crafted by brand design and innovation agency JDO’s Shanghai office, MoFree hopes to stand out with its bold, in-your-face attitude. Inspired by the brand name – directly translating as ‘Flying Cats’ – the charming Mo...
Go.Compare undergoes full rebrand as the ‘Champions of Choice’ with Ragged Edge
UK’s Go.Compare has made a name for itself as a leading price comparison website. With the rebrand, the site puts its mascot, Gio Compario, at the heart of its identity....
TUI reveals new hotel line to encourage guests to live in the moment with ‘The Mora’
Brand strategy agency DesignStudio sought to diversify TUI Hotels & Resorts’ portfolio with a luxury hotel line that focuses on being in the moment. TUI’s long-standing brand design partner was responsible fo...
The power of designing with love
Tom Carey, senior creative director at Wolff Olins, explains why it is vital to design with love and leave yourself open to heartbreak. “Don’t get too emotionally att...
Everland designs rebrand for French alternative seafood company OLALA!
Hoping to differentiate itself from other plant-based food companies which fail to mention what’s actually on the plate and how it tastes, plant-based seafood company OLALA!’s revised brand aims to break through ordin...
New York Botanical Garden receives brand refresh to grow enthusiasm for city’s nature
In the vibrant borough of the Bronx, The New York Botanical Garden (NYBG) has been a local treasure for 132 years, acting as a centre for science, education and community. As a result of the project, the Garden looks...
Why now’s the time to break convention in consumer healthcare
Conran Design Group strategy director Tim Parker looks at emerging brand strategies in consumer health – and finds out how brands like Starface and Zing are finding new ways to stand out and engage....
Latest Las Vegas Strip entertainment space receives ‘child-like’ brand identity
Located in the city’s iconic Luxor casino hotel, Play Playground is a 14,000 square-foot entertainment space designed to disconnect adults from the digital world. With the venture aiming to play on nostalgia, it turne...
Developing an in-agency AI manifesto
Giulio Ruggieri, partner and director of interactive design at Interstate Creative Partners, explains why a critical step for any agency integrating AI into their practice is to craft a thorough and astute set of prin...