Jack Cousins

With Taxfix having moved from disruptor to leader in the tax filing field since its founding in 2017, the company turned to Finnish design studio Kallan & Co to craft a new identity to match its increased market p...

With the identity of And Begin crafted by UK-based brand and packaging design firm Sunhouse, the start-up offers customisable skincare solutions. The brand was specifically designed to challenge conventional narrative...

For the past decade, the Transform Awards North America has been dedicated to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform is excited turn it...

Aiming to bring new life and optimism into Crumbl, it was crucial to the global brand design agency that it maintained the cookie brand’s core values and familiarity. Crumbl’s new visual identity is set to be rolled o...

Undertaken by the over 50s life insurance and equity release firm’s in-house design team, the latest logo update marks the next phase of the company’s 214-year history. The simplified redesign sought to place the bran...

Now in its 15th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist reflect...

Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...

The D2C pet brand required a new identity which could allow for global growth. London-based branding agency Ragged Edge sought to encapsulate Omlet’s whimsy, curiosity and engineering excellence....

Crafted by global sonic branding agency MassiveMusic, the National Trust’s first-ever sonic identity also hopes to underscore its 150-year history of heritage conservation in England, Wales and Northern Ireland. In ad...

The Istanbul and London-based design agency, whose roster of clients has included the likes of Flora, Nike and Red Bull, wanted its identity to match its distinctive approach to ‘heart-driven’ branding....