Jack Cousins

The Bát Tràng Museum, formerly known as Hồn Đất Việt (Viet's Ceramic Soul), hosts the legacy of Vũ Đức Thắng, a local who shot to fame for his skills in engraving, embossing, enamelling and glazing ceram...

If a brand’s past glistens with charm, it may then be leveraged to help with differentiation. But how can this be accomplished without the brand becoming a mere dusty museum piece? Jack Cousins investigates....

Inspired by the stars of the northern and southern hemispheres, the partnership marks the first in a series of collaborative blends between the distilleries. The project was undertaken with the help of Thirst, a long-...

The WPP-owned firm has ventured through acquisitions in recent years into sonic branding (amp), workspace and architectural design (BDG) and motion design (ManvsMachine). In addition to adopting a new ultramarine iden...

Transform magazine is proud to announce the winners of the Transform Awards ANZ 2023, which recognises the very best in branding from agencies and companies across the Australia-New Zealand region. The awards programm...

For a tenth year, the Transform Awards Asia continues to celebrate the transformative power of rebranding and brand development on the continent. This year’s projects reflect the very best work in brand strategy and d...

Hoping to inform consumers about its Texan heritage in the US state and beyond, Shiner turned to Austin-based creative agency Bakery. The agency’s work involved the complete rebrand of its flagship Light Blonde beer....

SoundOut’s latest Index – UK Edition has revealed Lloyds Bank as the nation’s most recognisable sonic brand, retaining its position from the previous study in 2021. Claiming to be the largest ever tracking study of UK...

In a bid to become more current, attractive and relevant, the world-renowned German football team turned to global agency DesignStudio to build a new and compelling story that aptly evolves the Bundesliga club’s brand...

Atlantis’ latest Dubai venture – a resort touted as the most ultra-luxurious in the world – required a bold identity to match the impressive new property. In a city filled with the most lavish destination brands imagi...