Pentagram partner and creative director Angus Hyland explains why the iconic Lego brick logo has lasted for 50 years. What is it with these four-letter Scandi logos?...
Articles
Robinsons’ premium squash brands repositioned for adult appeal
The iconic British fruit drink brand – owned by Britvic – turned to independent brand design agency Bloom to reimagine the identities of its Cordials and Creations ranges. The redesigns now offer a more fresh, modern...
Great Ormond Street Hospital Charity rebrands to boost fundraising
Great Ormond Street Hospital Charity (GOSH Charity) partnered with creative director Stuart Gough, the brand narrative team at Pentagram and Jones Knowles Ritchie (JKR) to undergo a brand update. The charity hopes its...
Yamama refresh aims to hit sweet spot
The Middle Eastern cake brand, owned by Gandour, sought an update to its identity to help push back against stiff on-shelf competition. Yamama called on British design agency Derek&Eric to help its brand finally l...
Phillips Auction House rebrands to convey its prestige
London headquartered Phillips Auction House partnered with graphic design company Base Design to create a new identity system. Phillips hopes this adaptable identity will mirror the innovative spirit of the brand....
Sparks launches expanded EMEA network to enhance global brand
Brand experience agency Sparks, a Freeman company, has unveiled a new EMEA network designed to enhance its global outreach and presence. Sparks is a global brand expe...
Scottish town Falkirk reinvents its tourist destination brand
Falkirk Council worked with Edinburgh-based design agency Brand Oath to redesign its tourist brand, Visit Falkirk. The council hopes this move will successfully reposition the Stirlingshire town as an authentic travel...
Transform Awards Europe 2025 open for entries
The Transform Awards Europe is back and bigger than ever for its 16th instalment. The continent’s only awards programme to celebrate the transformative power of brand strategy, creativity and design is officially open...
Mobile bill app transforms into a lifestyle companion
Airtime, formerly Airtime Rewards, partnered with ODA Branding to outgrow its old mobile bill-paying tool brand identity and be seen as a mobile life companion. Airti...
Five minutes with Abb-d Taiyo
Abb-d Taiyo, co-founder and CCO of Driftime, chats to Transform about Art Not Evidence, a UK charity set up to restrict the use of creative and artistic expression as evidence in criminal trials. He discusses how Drif...