New organisation Centersquare, formed following the merger of Cyxtera and Evoque, hopes to act as a distinctive presence in the market that helps businesses manage and scale their operations. Global branding agency JK...
Articles
Finding the way
Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...
MotoGP repositions itself as a digital-first, global entertainment brand
Worldwide Grand Prix motorcycle racing competition MotoGP turned to independent design consultancy Pentagram for a refresh and the unification of its sub-brands. With the previous identity failing to reflect MotoGP’s...
The Verdict: Adelaide University and Lippincott
About the work Following the merger of Australian higher education institutions the University ofAdelaide and the University of South Australia, global brand consultancy Lippincott was brought onboard to craft the newly formed univ...
Transform Awards Europe 2025 shortlist revealed
Now in its 16th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist once ag...
The Scoop with Emma Overeem
Emma Overeem is a distinguished creative working in the UK, and was nominated earlier this year for ‘Creative director of the year’ at the Transform Awards Europe. She discusses with Transform life at Living Group, he...
Toy stories made timeless: How legacy brands stay fresh in an ever-changing world of play
This year, the last babies will be born into Generation Alpha, the world’s largest generation in history, accounting for about two billion people. While their world of play seems to have changed at an equally unpreced...
Revised brand positions Parsyl as trusted supply chain partner
Supply chain data company and cargo insurer Parysl turned to US and Iceland-based design company Wunder Werkz to devise a refreshed identity. The updated brand hopes to fully embody its growing reputation and mission...
Toilet Twinning flushes away old brand for confident and bold new identity
Toilet Twinning – an initiative by NGO Tearfund – exists to help tackle the global sanitation crisis and create safe toilets for all. Crafted by London-based creative agency Wildish & Co., the reimagined brand sou...
Angus’ A-Z of logos: Playboy
Pentagram partner and creative director Angus Hyland discusses the success of the Playboy bunny, a logo that has become world-famous since its debut in the early 1950s....