Articles

Andrew Thomas caught up with WPP’s CEO Mark Read at Cannes Lions to talk about WPP's wins, its investment in AI, the WPP employer brand, the challenges at Cannes for brand design agencies and that interview with Elon Musk....

Belgian beer brand Leffe, part of the Anheuser-Busch InBev portfolio, partnered with Jones Knowles Ritchie (JKR) and Massive Music London to create the brand's first sonic identity. Leffe hopes it can capture the...

Dutch agencies Bureauvijftig and Synsation collaborated to craft a brand identity for a new elderly care company, following the merger of companies Driezorg and Zonnehuisgroep IJessel-Vecht. The new identity hopes to...

Powerful wayfinding work wins the Design category Grand Prix at Cannes Lions, amid a lack of brand design recognition on the winners' rostrum. The winners of the...

James Brooke, managing director at Rooster, discusses the brand evolution of the UK-based comms agency, and why its latest identity draws on the company's past. A...

Cannes Lions has unveiled the projects strong enough to be shortlisted in the Design category at this year’s awards. Despite a decrease in the number of entries from the previous year (977 down to 926), there has been...

In 2022, event organiser Sebastien Maloi approached creative studio Palantis to help design visuals for his project, La Baignade. The project was a summer bar in La Baule-Escoublac that aimed to be a vibrant and relax...

Pentagram partner and creative director Angus Hyland discusses Kodak’s modern logo and how nostalgic sentiment inspired it. In the final episode of the first series o...

The past 15 years has seen the rapid expansion of in-house agencies all around the world. With their growth showing few signs of slowing down, Jack Cousins explores how they’re built, the misgivings creatives have for...

Taken from the Q2 edition of Transform magazine, peers in the brand design industry give their opinion on Wolff Olins' rebrand of Decathlon. About the work French...