Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...
Articles
The Verdict: Wolff Olins reimagines Lloyds
About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...
Variación 1: A typographic exploration of sound and movement
Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....
Angus’ A-Z of logos: The Rolling Stones
Pentagram partner and creative director Angus Hyland explains the origins of one of the most well-known logos in the music industry, the iconic Rolling Stones ‘Hot Lips’....
The Scoop with Porto Rocha
Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...
Striking up interest: How branding helps British audiences connect with baseball
David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....
Korean Air rebrand includes modernised Taeguk symbol
South Korea’s national carrier called on global creative consultancy Lippincott to reimagine its branding for just the second time in the company’s history. With the last redesign occurring in 1984, the project’s ulti...
Better Together: How creating a website and a brand at the same time can transform B2B sales
Andy Woods, co-founder and director at Rouge, discusses the difference between branding and web design, and how his agency’s unique process allows them to create better websites as a result....
Postcard from Gurugram
Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....
Swedish icon SKF future-proofs brand for the digital age
The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corpo...