Tequila brand Jose Cuervo partnered with global creative agency Creature London to create new movement. The ‘Liberate Your Spirit’ campaign aims to build upon the Jose Cuervo brand and change perceptions of tequila....
Articles
Cannes conversations: Google’s VP, global brand and creative on the AI revolution
Transform editor Jack Cousins sits down with Google’s Jonathan Johnsongriffin to discuss his Cannes Lions experience, how Google creatives use AI and what this emerging technology means for the future of the industry....
Cannes conversations: The Cannes Lions experience as a jury member
Transform editor Jack Cousins sits down with Mayuri Nikumbh, head of design at Conran Design Group, to chat about her week of judging for the Design Lions in Cannes. With few brand design projects making the shortlist this year, wh...
hipages undergoes rebrand following business repositioning
The Australian brand, which is the country's largest online tradie marketplace, partnered with global brand agency FutureBrand following a business transformation. Repositioning as a software as a service (SaaS) p...
Five minutes with Paul Silcox
As the executive creative director, brand experience at FutureBrand, Paul Silcox works to ensure brands can forge deeper connections with their audiences. He discusses with Transform the importance of brand experienc...
Greece's largest private energy company undergoes sunny rebrand
Energy company Protergia partnered with global design agency SomeOne to craft a rebrand that emphasises warmth and optimism. Protergia hopes the new design will reposition the company as the 'customer champion'...
Ubisoft unveils masterbrand for strategy game Anno
Video game company Ubisoft has partnered with Wolff Olins and Widen+Kennedy Amsterdam to create the first ever masterbrand for strategy game Anno. Ubisoft hopes this rebrand will be flexible to align with current and...
Ready-to-heat meal service rebrand shows off colourful, distinctive personality
Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...
Verbatim reveals modern brand identity to redefine its role in everyday life
Global electronics brand Verbatim partnered with UK creative design agency Dusted to launch a new brand identity. The hope is the redesign will transition Verbatim from a legacy brand to a modern lifestyle brand....
Learning from the Lions
With Cannes Lions 2024 drawing to a close, Transform magazine editor Jack Cousins looks back at his favourite moments from the festival. Insightful, rip-roaring, hect...