Fluz partnered with global brand and digital studio Koto to create a colourful rebrand. The design, which centres around the brand essence 'Life on Max', leverages the idea of maximising cashback, and now aims...
Articles
How brands can help save the planet - new ways to think about growth
Bobbie Galvin, brand researcher at FreshBritain, takes a look at the work of Decathlon-owned mountaineering brand Simonds, and the way companies are starting to reimagine the metrics of corporate success....
The state of play
California tourism leaders want us all to feel better, believe playtime is the remedy and say the state has an unmatched ability to deliver it. Lisa Battles explores Visit California’s latest brand evolution launched...
New skincare brand aims to shield city skin
Urban Kind, a new Swedish skincare company, partnered with Scandinavian consumer branding agency Everland to design the packaging for its products. The product range targets customers living in cities, claiming it wil...
Orchestra Sinfonica di Milano rebrands identity to attract international audience
The renowned Italian orchestra partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, there has been a 56% increase in subscription...
Life Fitness unveils new product series launch campaign
Life Fitness teamed up with Syn, a UK-based creative agency, to create a global marketing campaign for its new commercial fitness line - Symbio. With this new product line, they hope to set a new standard in commercia...
The World Games unveils Chengdu 2025 logo
The Local Organising Committee (LOC) of Chengdu 2025 has unveiled the logo for the 12th edition of The World Games that celebrates where the games are being held. It incorporates traditional Chinese symbols including...
Top of the pop-ups: How captivating brand experiences are designed in retail
Over the last two decades, a worldwide digital retail revolution has left brands scrambling to connect with consumers in the physical world. Jack Cousins explores how pop-ups have emerged as a way of bridging the gap....
Inghams unites under strategy 'Because it's great outdoors'
UK tour operator Inghams partnered with design agency SomeOne for a rebrand that focuses on making the most of the outdoors. The rebrand aims to inform customers of Inghams' wide variety of outdoor holiday options...
UK brewery showcases eye-catching rebrand
Vocation Brewery teamed up with design agency Turner Duckworth to build distinctive packaging. The rebrand aims to create a unique visual identity that is easily recognisable on the shelves....