Located in Midtown Manhattan, New York City, Uptaco is a handmade breakfast taco outlet. The business turned to design agency Mādin to craft a vibrant and cheerful identity that stretches out throughout the store, men...
Articles
Wolff Olins evolves visual identity for Caribbean vacation brands
Sandals and Beaches Resorts offer all-inclusive getaways for couples and families across the Caribbean, from Jamaica to The Bahamas. The updates by global brand consultancy Wolff Olins coincides with the creation of a...
Lazy Tan identity rooted in ‘effortless elegance’
New self-tanning product from Australia, Lazy Tan, considers itself an innovative formula that's easy to apply, skin-friendly and delivers a natural, radiant look. Its brand identity, crafted by British design con...
Vimeo’s landmark festival, ‘Reframe’, has resolution at identity’s core
Reframe was a video innovation conference hosted in October by Vimeo, the American video hosting and sharing platform, which brought people together to discuss the technologies that are changing the way they work. The...
Transform Awards North America 2025 open for entries
Following a fantastically successful Awards night in New York City in October, Transform is now turning its attention to the 2025 edition. The Transform Awards North America remains as dedicated as ever to celebrating...
Transform’s rebrand of the year: 2024
We asked people from the global design community to tell us what their ‘rebrand of the year’ was. While some were passionate about one project in particular, others struggled to whittle down their top 10 list. These a...
En pointe: How Bruce Mau Design rebranded The National Ballet of Canada
The National Ballet of Canada, which was founded in 1951, decided it required a redesign for the first time in nearly two decades. David Craik discovers how its revamped identity by Bruce Mau Design marries classical...
Norwich University of the Arts rebrand centred around custom typeface family
The English university, which was voted ‘Arts University of the Year’ for 2025 by the Daily Mail University Guide, has a long and prestigious history dating back to 1845. Seeking a new identity to underline its vision...
New data centre solutions brand Centersquare revealed by JKR
New organisation Centersquare, formed following the merger of Cyxtera and Evoque, hopes to act as a distinctive presence in the market that helps businesses manage and scale their operations. Global branding agency JK...
Finding the way
Technology meets physical brand touchpoints at the juncture between wayfinding and navigation. Brittany Golob explores AR navigation and wayfinding experiences. Imagi...