Advances in technology have opened a world of possibilities for how brands show up in the digital world. With that, people expect more from brands in how we want to interact with them. Lisa Battles explores these poss...
Articles
New National Black Canadians Summit identity evokes freedom and enlightenment
The annual National Black Canadians Summit, put together by the Michaëlle Jean Foundation, needed a fresh design identity ahead of its first-ever Montreal-based event in 2025. With the organisers targeting the ev...
With a new name comes a new look: No.1 Living now One Living
No.1 Living, ex-England rugby star Jonny Wilkinson’s brand of healthy drinks brewed with raw kombucha, was given a new name and visual identity by London design agency Derek&Eric. Now named One Living, the beverag...
The Verdict: Milan Symphony Orchestra
The work The renowned Orchestra Sinfonica di Milano (Milan Symphony Orchestra) partnered with global brand consultancy Landor to refresh its identity. Aiming to become more accessible to a wider, international audience, the rebrand...
Transform Awards Asia 2024 shortlist announced
Back for an 11th year, and still the only awards programme in the region to celebrate the transformative power of rebranding and brand development, the Transform Awards Asia recognises best practice in corporate, prod...
Transform Awards proud to announce ANZ 2024 shortlist
Back for a fifth year, the programme reflects the agencies and creative teams which exhibit the very best in brand strategy and development in the region, with categories focusing on strategy execution, content and ev...
The Scoop with Jason Brown
Earlier this year, Jason Brown was named the first-ever global CEO of independent design firm Pearlfisher. He sits down with Transform to chat about his career, the move to Pearlfisher and the agency’s exciting long-t...
‘Maybe It’s Maybelline’: An iconic jingle revamped.
Maybelline New York’s audio asset, which commands a remarkable 84% brand recall, has been boldly modernised by global sonic branding agency Sixième Son. The original ‘Maybe It’s Maybelline’ jingle had remained un...
Luxury gets lit
With social media fundamentally changing the relationship between Gen Z and luxury brands, how can high-end fashion companies once again reconnect with younger consumers? Brittany Golob investigates....
CFA Institute reimagines brand identity to preserve and display global status
The rebrand, undertaken by design consultancy Elmwood New York, aims to refresh the visual architecture of the CFA Institute, a not-for-profit global organisation, and remind stakeholders that it has a positive impact...