Sholto Lindsay-Smith, director and head of strategy at international brand and business consultancy Industry, discusses the often forgotten importance of brand capital and why strong brands perform better in tough tim...
Articles
Brand activation – survival of the nurtured
Janis Verzemnieks, co-founder and CEO of the brand guidelines platform Corebook°, explores the intricacies of brand activation, highlighting a key insight: in the survival of brands, it's not just the fittest...
How do you measure the value of a brand?
Jim Misener, chief executive officer at global brand consultancy and creative agency 50,000feet, discusses his agency’s strategies for measuring a brand’s value and how understanding this metric can help businesses....
Ricardo Rum seeks to give a taste of the Bahamas with its new drinks
Launching its first ready-to-drink beverages, Ricardo Rum partnered with design agency Vault49 to centre the flavour of the Bahamas and connect with new consumers. Ba...
Journey to the West rebrands as Love Sum, seeking to make dumplings a top meal choice
The dumpling company formerly known as ‘Journey to the West’ picks up the new name ‘Love Sum’, with its rebrand designed by strategic food and drink branding consultancy The Collaborators....
Hallmark Luxury Care Homes new brand identity pushes back against stigmas
Hallmark Luxury Care Homes partnered with creative agency The Corner to launch its new brand identity that emphasises thriving in later life. English and Welsh luxury...
Five minutes with Emma Lewis
Transform speaks to Siegel+Gale’s associate strategy director, Emma Lewis, about the branding agency’s work with global marine geoscience and technology business Shearwater GeoServices....
UK’s largest children’s charity reveals latest brand update
Having supported children, young people and their families across England, Wales, Scotland and Northern Ireland for 150 years, Branardo’s sought the help of The Clearing to design a new brand identity. By engaging wit...
Chromatic redefines Economics of Mutuality identity
The Economics of Mutuality Alliance is a partnership of two non-profit and two for-profit organisations with the aim of advancing stakeholder capitalism through its own operating model. Focusing specifically on addres...
Transform Awards proud to announce MEA 2024 shortlist
Returning for an eleventh year, the Transform Awards remains the only event in the calendar that celebrates the transformative power of brand strategy, creativity and design throughout the whole of the Middle East and...