Mastercard was overlooked as a key player in the technology landscape – often misrepresented as ‘just a credit card company,’ rather than the technology leader they’ve always been. Mastercard pioneers much of the digi...
Articles
Updated Tottenham Hotspur brand aims to add more ‘dare’
The English football club, located in North London, remastered its brand identity after consulting with over 300 stakeholders, including its players, staff and fans. The move is a major update to the club’s 2006 rebra...
Winners announced at Transform Awards Asia 2024
For over a decade, the Transform Awards has reflected the very best work in brand strategy and development on the Asian continent. Tonight, Transform was proud to announce this year’s winners who demonstrated outstand...
Sonic branding in the world of TikTok
Alexander Wodrich, managing director at why do birds, discusses sonic branding on TikTok, and how this powerful tool can help improve brand recognition. TikTok is an...
VetPartners rebrand aims to evoke integrity and excellence
The leading vet care network in Australia and New Zealand turned to Hulsbosch to help devise an identity update that could aptly signal the brand’s long-term vision of setting new standards in excellence....
How can big brands move at the speed of culture, and should they even try?
Rachel Darivoff, strategy director at Design Bridge and Partners, chats about the pitfalls of brands that position themselves around cultural fads, and gives examples of strong brands that resist the trend....
Luxury watchmaker Rapport London undergoes quintessentially British rebrand
Despite its 125 years of expertise in the watchmaking business, Rapport had a sales slump following the Covid-19 pandemic. Hoping to confidently reassert itself as an elegant luxury brand in the minds of modern watch...
UK dairy supplier Freshways targets independent retailers with rebrand
Founded in 1990 as a small milk wholesaler, Freshways has since grown to become one of the UK’s largest liquid dairy suppliers. However, it required an identity update after finding itself at a crossroads due to opera...
How much confidence does your team have in your brand?
Deroy Peraza, partner and creative director at Hyperakt, discusses the importance of rebranding to nonprofits, and explains how his agency’s Nonprofit Brand Score can help....
Lindt Premium Collection design highlights role of marble
Iconic chocolatier Lindt had struggled in recent years to assert itself as a category leader following the entrance of new competitors into the market. For its Premium Collection chocolate box, Lindt UK turned to stra...