New, limited-edition beer Fonio, launched by Carlsberg in partnership with Brooklyn Brewery, is brewed with the draught-resistant grain. The exclusive range forms part of Brooklyn Brewery’s ‘Brewing for Impact’ campai...
Articles
Famous London hat maker reveals charming brand update
Crafted by British design consultancy Counter Studio, Awon Golding’s new identity sought to be strong and quiet. It was concluded a successful brand revision for the milliner would show off its designs without having...
The Working Assembly creates flavourful redesign for Nufs baked snacks
The gluten-free, dairy-free and seed oil-free snack brand developed a new packaging system with the help of New York-based branding agency The Working Assembly. The redesign aims to embody the Nufs mission ‘Have fun w...
MullenLowe unites US offices to form new design studio
The London headquartered marketing communications company brought together its Boston, New York and Los Angeles design practices in a bid to highlight the firm’s commitment to crafting an holistic approach to creative...
US edtech company HMH graduates from textbooks
The 200-year-old heritage brand underwent an identity overhaul at the hands of global creative consultancy Lippincott to highlight its efforts at shaping the future of education. Now a digital-first innovator, the bra...
British flexible workspace company Spacemade rebranded for cohesivity
Spacemade called on London-based creative agency Wildish & Co., who designed a new identity based around the concept of ‘meaningful connections’. This aims to reposition the firm from primarily appealing to instit...
The age of individuality: Moving beyond generational labels
Charlie Hughes, strategy director at Vault49 London, offers her thoughts on the danger of grouping consumers by age and forgetting their individuality. I have a reque...
AOK’s first audio brand denotes closeness and empathy
Germany’s largest health insurer called on Berlin-based audio branding and motion design agency why do birds to create a sonic identity that could exist on top of the brand’s 2023 visual identity update....
The National Ballet of Canada unveils ‘inviting’ rebrand
Marking the brand’s first redesign in almost two decades, the project saw Bruce Mau Design craft a new identity to reposition the organisation as creative, inclusive and bold. The Toronto-based design agency adopted a...
Brand transformation lessons from streaming brands
Chris Prescher, chief strategy officer at global brand consultancy 50,000feet, discusses the entertainment streaming industry, and offers important lessons brand designers can learn from it....