Articles

London has been named as the world’s best city brand for a second consecutive year by Brand Finance’s Global City Index. The independent brand valuation consultancy cited ‘Familiarity’ and ‘Reputation’ as key metrics...

E-wallet app MoMo launched a rebrand with the help of M-N Associates that aims to encapsulate the company’s essence and broaden its reach. With MoMo's business operations underlining a push in Vietnam towards beco...

Reset, a company from Indian pharma giant Venus Remedies Limited that supplies patented pain-relief products, has entered into the wellness and nutrition industry. Landor was responsible for creating a brand that is i...

AUAR, a series A stage start-up that constructs houses with robotics and AI, has launched a rebrand as part of Ascend Studio’s Worldfirst Brand Accelerator Programme. The aim behind the redesign was to provide AUAR wi...

The rebranding of Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity capture how the company operates across the...

Emma Baines chats to Transform editor Jack Cousins at Paradigms 2024 about life as an in-house creative, working in Europe and her favourite project to date as global head of creative at Tony's Chocolonely....

The New-York Historical Society Museum & Library, founded in 1804, has played an important role in preserving, collecting and studying the country’s foundational documents and artifacts. However, its confusing nam...

David Harvey, creative director at Langrand, discusses the merits of a move toward authenticity in healthcare marketing. Why do we feel, live and buy the way we do? I...

From fintech to medtech, a vibrant and competitive landscape has meant reputation, credibility and vision are competitive advantages that simply cannot be ignored by brands operating in these sectors. A recent Transfo...

Alexis Vera, VP creative and strategy at SGK, discusses how connected experiences win at the speed of culture. “Life moves pretty fast, if you don’t sto...