Articles

A virtual networking community has rebranded and pivoted its business in a survival attempt, having been hit hard by the Covid-19-induced economic crisis. Tech start-up Orbiit, formerly known as Hoppin, worked with Lo...

The hotel group IHG Hotels & Resorts, pioneer of the first InterContinental hotel and the Holiday Inn, updated its brand identity to reflect its 16 brands and further emphasises its purpose of ‘True hospitality fo...

White Rabbit, a gluten free and vegan Italian food brand, worked with UK-based food and drink branding specialists The Collaborators to create a new brand identity and packaging to ramp up its to ramp up its presence...

To celebrate its 150th anniversary, Abel+Imray, one of the longest established IP firms in the UK, worked with brand agency Mytton Williams to design a bespoke microsite and social media campaign that would showcase t...

Treats and Bites, trading under the name of bakerdays, have rebranded with a newly transformed, customer-friendly website and a new colour palette. The rebrand aims to highlight the company’s ability to have a homemad...

Adam Weiss, founder and creative Director of San Francisco-based design agency Landscape, spoke to Transform magazine about what makes the branding industry in San Francisco unique and different from other big cities...

CEO and founder of brand consultancy Saffron, Jacob Benbunan, explores how and why brands have now transformed into flat icons, arguing that it is essential for the creative industry not to maintain this apparent rule...

Design and innovation agency Special Projects have created the Moving Buttons concept, a hygienic interface for touchscreens which ensures customers always touch a clean surface when using a self-service kiosk in publ...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Siegel+Gale’s 8th annual International Women's Day CMO panel celebration explored the future of branding from a female perspective. Hosted by Siegel+Gale's CMO, Margaret Molloy, the panel featured five CMOs fr...