The value of a country is determined by how well it has coped with Covid-19, according to an annual study by brand valuation firm Brand Finance. In a year defined by national lockdowns, travel restrictions and social...
Articles
JET expands brand presence with ten new sites
Fuel supply brand, JET,continues its ongoing brand refresh with the announcement of the opening of ten new Ascona-owned sites throughout the UK. The ten sites will al...
FIFA introduces innovative music strategy
FIFA has announced the launch of FIFA Sound, a new entertainment strategy designed to create innovative connections to audiences worldwide through shared passions of football and music....
Five minutes with Simon Berg
Simon Berg, CEO and founder of Ceros, a technology company with a cloud-based platform that empowers brands, speaks to Transform magazine about the ins and outs of digitalisation in the creative world. He discusses th...
Transform Tuesday: 2 March
From travel and lifestyle retailers to global tech companies and beer brands, here is this week's roundup of transformations and rebrands. For more from #TransformTuesday, follow @Transformsays on Twitter....
Creating order within chaos: global technology company rebrands
Brand consultancy Uniform revealed the new brand identity for global graphics technology company Chaos, which supports the company’s ambitions across the creative sector....
Travelport launches bold visual identity
For the first time in its history, worldwide travel retail platform Travelport, launched an end-to-end rebrand. Working with London-based creative agency Studio Parallel, it created a bold and distinctive new visual...
Major retailer in Bangladesh refreshes brand identity
One of Bangladesh’s leading lifestyle retailer Aarong refreshed its brand identity, with a vision to focus and grow its brand globally. Aarong’s brand was fragmented, with several logos being used concurrently, and in...
#NewBrandMonday: 1 March
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Owl Labs rebrand celebrates revolutionary tech
Immersive technology company Owl Labs launched a new brand and website, levelling up its brand presence to meet the sleek design of its Meeting Owl Pro. The company rose to prominence in the business and education la...