• Transform magazine
  • January 11, 2025

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Articles

Talkdesk enters next decade with new brand

TT 4 May Talkdesk

San-Francisco-based global customer experience (CX) platform Talkdesk, embarked on the next phase of growth with a new logo and tagline that reflects the company’s commitment to being at the forefront of CX innovatio...

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W7Worldwide published 7-step guide to maintain brand resilience during Covid-19

City streets

Jeddah-based marketing communications consultancy W7Worldwide produced its ‘7 Steps to Brand Resilience in Covid-19’ guide to summarize the key factors businesses currently must consider in their brand strategy. Acco...

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Cancer Central reveals new brand identity

TT 4 May Cancer Central

Cancer Central, a social enterprise that helps people affected by cancer find the support and information they need, has launched its new brand identity created by design agency Design by Structure....

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American meats brand works with BrandOpus for a ‘never square’ rebrand

New Packaging Group 2

American meats brand Oscar Mayer has worked with global creative agency BrandOpus to unveil a new look that unites the brand’s entire portfolio of products, bringing it into a fresh, modern area....

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Wine specialist brand rediscovers its roots with new visual identity

LOVE Laithwaites 4

Laithwaites, a UK home-delivery wine retailer, revealed a new brand identity designed by Manchester creative agency LOVE. Tapping into the adventure at the heart of the business, the rebrand brings tales of wine disc...

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How mimicking empathy is making brands look like psychopaths

Darren Savage

Over the past decade we’ve seen a significant increase in brands using short-term activation advertising. However, this has led to a corresponding downturn in how effective advertising can be for a brand to build a st...

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Principals designs identity and position for Drew Network Asia

DNA 3

Branding design agency Principals has created a visual identity for regional legal network, the Drew Network Asia (DNA). In March 2020, three well established South E...

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U.S. data analytics company uses animated content to move brand forward

2333 Thoughtspot Everyonelovests

California-based data analytics company ThoughtSpot worked with Ohio-based creative group leftchannel to help translate the complicated narratives around business intelligence into clear and engaging animated content....

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Citysuites unveils new website to support expansion

Image004

CitySuites, the luxury serviced apartments in the heart of Manchester City Centre, has unveiled a new website that supports its future ambitions of expanding the number of luxury residencies within the brand, starting...

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1HQ Singapore designs new premium Carte D’or ice-cream range for SEA market

Carte D'or Casestudy 2

Singapore’s branch of global branding agency 1HQ worked with the brand team at Wall's to support the launch of a new premium Carte D’or ice-cream range for the SEA market. As one of Unilever’s biggest in-home prem...

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