Luxury British footwear brand, John Lobb, worked with international brand consultancy, Yonder Consulting, to develop a new brand identity that aims to appeal to the next generation of shoe connoisseurs and luxury cust...
Articles
Transform Awards MEA 2022 open for entries
The Transform Awards MEA, now in its ninth year, has opened for 2022 entries. The awards are the only awards programme celebrating the transformative power of brand strategy, creativity and design throughout the Midd...
Panera bread announces plans for new bakery-cafe design
Panera, a fast-casual restaurant chain in Canada and the U.S, worked with U.S branding agency ChangeUp to develop its new bakery-cafe restaurant design. The new restaurant focuses on enhanced digital capabilities, per...
B&B studio reimagines keto brand FATT with new branding
London-based creative agency B&B studio worked with keto brand FATT to reposition and redesign the brand as it looks to build on growing category awareness and expand its product portfolio. The rebrand builds on t...
Design: an escape for humans in times of hardships
Ahmad Al Saadi, managing director and co-founder of a creative and communications agency, Gulf Advertising in Business 'ADinB,' located in the UAE and France, writes about how design acts as a smart tool in re...
Interbrand launches new ‘inclusive design practice’
To celebrate Global Accessibility Awareness Day global brand agency Interbrand Group launched a dedicated inclusive design practice to pursue barrier-free brand experiences....
Indigenous artist creates the FIBA Basketball Women’s World 2022 logo
The International Basketball Federation (FIBA), an association of national organizations that governs international competition in basketball, worked with ad agency Campfire X to discover an emerging indigenous artist...
Jones Knowles Ritchie gives Mr. Peanut and Planters fresh brand look
American snacking nuts brand Planters worked with international branding agency Jones Knowles Ritchie to develop a new look, tone and strategic platform that puts ‘substance front and centre.’...
PB Creative design new vegan mayo range for Kraft Heinz
Brand agency PB creative worked with American food and beverage giant Kraft Heinz to develop a new range of vegan mayonnaise. The new range seeks to align with consumers’ health, environmental and ethical beliefs with...
SoundOut Index names top 36 UK and top US sonic logos
SoundOut, sonic branding and audio marketing testing agency, released its SoundOut Index which measures each corporate sonic logo against selected attributes, has unveiled the top 36 UK and top 100 US logos....