Carlsberg-owned Norwegian beer brand Ringnes worked with London-based design and creative agency, Missouri Creative, to redesign its packaging making the transition to a more ‘social’ brand while upholding its Oslovia...
Articles
New Miller Genuine Draft recaptures ‘genuineness’ with brand refresh
Molson Coors Beverage Company has unveiled a new identity for ‘90s icon Miller Genuine Draft (MGD), famous for its cold-filtered process, to reinvigorate the brand. Working with global brand agency BrandOpus, MGD rest...
Big Exchange makes its mark on impact investing
The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...
Software company rebrands during pandemic
Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...
#TransformTuesday: 23 February
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 22 February
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Service as a software brand
Breaking free from sector norms, IFS transformed its visual identity and strengthened its brand positioning by putting service at the heart of its brand. Elettra Scrivo reports....
Transform Awards ANZ 2021 open for entries
The Transform Awards ANZ, now in its second year, has opened for 2021 entries. The awards are the only awards programme celebrating the transformative power of brand strategy, creativity and design throughout Austral...
Transporting sound
When Dubai’s Roads and Transport Authority set out to unify its brand, audio was a key priority. Working with MassiveMusic, it built a stronger brand experience through sound, winning a Transform Award in the process...
McDonald’s launches global packaging redesign
With over 60m touchpoints in use everyday, McDonald’s packaging matters. One of the world’s largest fast-food giants worked with independent brand agency Pearlfisher to launch a new global packaging system, which brin...