Marcel Wijnen, new creative director of Sydney-Based creative agency Hulsbosch, speaks to Transform magazine about the role innovation and digitalisation play in future projects the agency will take on, the difference...
Articles
#NewBrandMonday: 1 February
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Beauty brand unites skincare and nature
Mother Dirt is a unique biological skincare brand that uses Ammonia Oxidising Bacteria (AOB) to rebalance the skin microbiome. Mother Dirt worked with Smakk, a rebranding and marketing agency to refocus the brand iden...
Five minutes with Jenny Sagström
Jenny Sagström, CEO and founder of Sköna, a B2B creative agency based in San Francisco and Stockholm, speaks to Transform magazine about the process of branding and designing tech companies, how to bring cre...
Five minutes with Charli Nordone
Charli Nordone, group creative director at brand language agency The Writer, speaks to Transform magazine about how having a distinctive tone of voice helps brands resonate with the right people and target a certain a...
Dixa launches refreshed brand and website
Global customer services software company Dixa worked with London-based agency Structure to refresh its brand and website. This has helped it to strengthen its proposition and elevate and align its visual identity wit...
Almarai updated packaging ranges of four product brands
The Almari Group, the world’s largest dairy company, worked with branding and design agency Lonsdale to reinforce its position as a regional leader through a meaningful new packaging design for its four product brands...
Tech brands get even stronger as result of Covid-19,report shows
The Covid-19 effect, which has accelerated digital transformation trends like cloud-based tech and streaming, has reinforced the dominance of technology first brands. A report by Interbrand, ‘Connect in the decade of...
#TransformTuesday: 26 January
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Serendipity on the forecourt
Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...