Articles

Gourmend Foods The focus placed by food brands on...

Creating a brand to rival the world’s biggest technology companies takes guts, cash and ambition. Russia’s largest banking institution, Sberbank, will demonstrate all...

Charles Gadsdon, global director of growth at international music agency Massive Music, explores the ways in which marketers in the Gulf region are taking full advantage of the power of sonic identity to connect their...

Rob Steer, creative partner of creative studio Silk Pearce, speaks to Transform magazine about how long-established agencies need to evolve to reflect the changing landscape, the value of craftmanship within digital...

Swiss luxury watch manufacturer Rolex was voted as the UK’s number one consumer brand, moving four places up from 2019, while Microsoft has been ranked the number one Business Superbrand, knocking Apple from the winne...

Persisting uncertainty around the Brexit outcome, with the UK still engaged in negotiations around fishing rights and competition rules, has caused a 14% decrease to the UK’s brand value, according to the report by br...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Nick Dormon, co-founder and managing director of independent brand design agency Echo, explores how heritage brands can capture the zeitgeist, balancing tradition with modernity in order to challenge newer brands that...

Pamela Brown, CMO of Vodafone Smart Tech, speaks to Transform magazine about building powerful brands in the tech centre and, more specifically, about her experience in working on the creation of the Smart Tech brandi...