Articles

Design and innovation company Seymourpowell have revealed its conceptual work with rolling stock company Angel Trains, designing a ‘post-Covid’ rail interior with a flexible passenger experience in mind....

In today’s world, in which more and more people are embracing the online and digital sphere, a growing number of brands are now effectively 'invisible,' as they sit at the intersection between hardware, softwa...

Penguin, a UK lunchbox and biscuit tin staple since the 1930’s, worked with international brand and innovation agency Bloom to refresh its visual identity. Bloom has reimagined Penguin for today’s family, with new pac...

James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...

Housing charity Shelter worked with global brand agency Superunion to create a new brand identity, inspired by the spirit of activism on which the charity was founded on in the 1960s....

To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...

Hunu, a collapsible and reusable coffee cup brand, worked with London-based brand and marketing agency Perq Studio to develop a fresh brand strategy and identity. The rebrand aims to encourage people to rethink the im...

All About Food, an innovation firm working exclusively with restaurant brands and chains, worked with wagamama to bring the Asian restaurant’s brand into retail. Through range of meal kits, pastes and sauces, designed...

Dubai and Riyadh—based event technology and live event production company, eclipse, has announced it will begin to operate under Encore, a global brand for event technology and production services based in Chicago. Th...

The DBA Design Effectiveness Awards, which recognise and celebrate the influence of design on business success, have announced its 2021 winners in the second virtual awards event. Spanning work for global brands and h...