Articles

XITE Energy, the first UK nootropic drink, worked with brand design consultancy Brandon to develop a new brand and packaging. The redesign has brought to the fore the benefits of nootropics; drugs or dietary supplemen...

After merging its three separate rowing clubs into one, Cambridge University worked with design agency Offthetopofmyhead to create a single, consistent Cambridge University Boat Club brand...

PR agency Fever Unlimited unveiled a new proposition and identity reflecting the evolved way people interact with brands. The new proposition, ‘Inspiring Action in a...

The northern lights provided the inspiration for its visual brand, but data centre provider DigiPlex has been leading the way in sustainability throughout its history. Brittany Golob reports on the company’s brand and...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Brand-owner giant Unilever announced it will remove the word ‘normal’ from all its beauty and personal care brands’ packaging, as part of the launch of its new ‘Positive Beauty’ vision and strategy....

Mohammad Fauzi, group creative director of brand agency Sedgwick Richardson, speaks to Transform magazine about the branding landscape in Singapore, from how differs from that of other countries in Asia where Sedgwick...

Design agency Conran Design Group partnered with Princeton University’s student-run business organisation Business Today to create a bold new identity for their annual inclusive and diverse Design Nation Conference....

U.S.-based software company Epicor worked with creative agency Together Design to refine its brand position and refresh its visual identity. The rebrand signals a new chapter for the company and makes a statement abou...

Multiverse, a startup tech company focused on education and training through an apprenticeship model, launched a new visual and verbal identity. Inspired by the ‘Multiverse Theory,’ from which the organization takes i...