Cornish dairy-free ice cream brand Coconuts organic worked with South West branding agency The Space Creative to relaunch as Cecily’s. The rebrand marks an important step in the brand’s journey as distribution ramps u...
Articles
MassiveMusic and SoundOut launch world’s first data-driven sonic branding tool
A new tool has been launched to help brands gain cut through with their audio touchpoints. The tool, Massivebass (brand attribute sound system), has been created by creative music agency MassiveMusic, and is powered b...
A new violet hue for Ocado’s refreshed visual identity
Ocado, the UK online grocer, has unveiled its new visual identity, hot on the heels of announcing a 40% jump in year-on-year revenues for the first quarter of 2021. Ocado worked with creative agency Jones Knowles Ritc...
Renault refreshes timeless diamond logo
The geometric diamond-shaped logo has embodied French automaker Renault since 1925, making the brand instantly recognisable around the world. However, the latest version of the Renault emblem was beginning to date. Re...
Transform Tuesday: 23 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Five minutes with Simon Forster
Simon Forster, founder and creative director of strategic branding agency Robot Food, speaks to Transform magazine about how brand adds value to a business, particularly in the health and nutrition sector, and why bei...
Venture capital firm updates visual identity
Brand agency 1HQ Singapore has refreshed the visual identity of Jungle Ventures, one of Southeast Asia’s largest independent venture capital firms. The rebrand not only reflects the brand’s growth over the last decade...
Designhouse rebrands Irish marquee company
Brand and design agency Designhouse partnered with marquee providers Donohue Solutions to update their brand identity in light of Covid-19....
New brand campaign champions Covid-19 innovators
Launching one year after the first lockdown, creative workspace and accelerator for UK and European startups and mature scale ups, Huckletree has launched a new campaign with creative agency Otherway to celebrate the...
Breakfast and lifestyle brand rebrands
Bath-based independent design agency Sunhouse developed a radiant new identity for breakfast and lifestyle brand Qnola, elevating the brand’s premium offering as it expands its range and appeals to a more mainstream a...