Articles

Latin American flag-bearers Avianca and Taca merged, prompting a need to redefine brand strategy. Emily Andrews takes to the skies with the airlines Take one large, C...

Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conv...

Prestigious awards ceremonies provide brands and agencies with a way to reward their teams and showcase outstanding work. Transform Awards Europe, the leading awards...

The Zoological Society of London (ZSL), the parent brand for ZSL London Zoo and ZSL Whipsnade Zoo, has undergone a rebrand that it hopes will position it better as the global conservation charity that it is....

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

When writing terms and conditions and dealing with legal language, there are fewer limitations than most communicators think. Tone of voice isn’t just for branding types, says The Writer’s Neil Taylor...

The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ab...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Focusing solely on external brand communications and ignoring internal engagement is a half-baked solution that can lead to unengaged staff who fail to deliver on brand promises, which consequently impacts upon custom...

The Chinese city of Dalian is commonly nicknamed ‘Hong Kong of the North.’ It is also frequently called the ‘romantic city.’ I lived in Dalian for two years, from 200...