Articles

Though they are now two of the biggest food companies in the world, Kraft Foods (now Mondeléz) and Heinz both had humble, single-product origins. How did they build their empires and dominate international food r...

The built environment is one of the key brand touchpoints for the internal audience. Sky shows how a company can revolutionise its internal brand experience through attention to detail, food and cultural change. Emily...

In Chinese culture, the darkest day of each year marks the beginning of a new lunar calendar, celebrated as Chinese New Year. This year is Chinese year 4714. Occurrin...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Creative brand agency, Studio Output, was appointed to create a new, fully integrated, brand identity for BBC’s Connected Studio. The new global initiative from BBC c...

Student living has had a sophisticated makeover with the branding of student accommodation provider, Hello Student. The new branding was created by London-based brand...

The way that a brand chooses to position itself can have a dramatic effect on the way that its products are perceived or experienced. The theme at an LPK event hosted...

In the Minority Report, Tom Cruise’s character walks through a fictional future city and is recognised at places like the Gap and targeted with a personalised, computerised video advert at the entrance to stores. Desp...

American classic, Budweiser, has launched a global rebrand and repackaging. How does its new look compare to earlier editions of the brand? How did its rise to global prominence change the way the brand is perceived a...

Renewable energy is no longer the dream of environmentalists, but a real and growing source of fuel provided by the world’s leading energy companies. Amy Sandys reports on Enel Group’s renewables expansion and brandin...