Articles

For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

Cinemas once drew audiences for the experiences they offered rather than the films they had on offer. British chain Odeon is using that ethos to reinvigorate its brand experience. Emily Andrews reports on the new visu...

Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent lau...

Bruno Maag examines how the branding of the American presidential race inspires modernity, revolution and dread Barack Obama’s 2008 presidential campaign set a new st...

Sometimes a brand product name can fall foul of external forces. When this leads to a brand being linked to something unarguably negative, the manufacturers must make the decision to either rescind its name, or battle...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Given the long-standing association Britons have with the Royal Family, it is no surprise that many amenities across the UK have become a tribute to monarchs gone by....

The practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each ag...

London-based creative agency, Human After All, was appointed to create decks of business-to-business playing cards for Facebook to deal out its annual marketing statistics....

The British Interactive Media Association (BIMA) has unveiled a simple and clean new identity. The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and...