Articles

A new brand campaign by London-based advertising agency, Fold7, repositions internationally renowned hotel and resort chain, Hilton.   A new advert appears to speci...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Media and journalism are by nature inclusive verticals with a generally broad outlook - and financial journalism need not be the remit of an exclusively white, middle-class and male demographic....

Digital transformation is essential, but it's not always easy. Andy Budd says that companies must commit if they want to see results. Digital transformation is a...

Lesley Everett, a leader in personal branding and executive reputation management, has worked with major brands from every sector and industry providing workshops and delivering keynote speeches....

In many cities of the world, where identity is founded upon a decadent array of artistic styles, genres and ideas, art galleries function as a hub of cultural history. The Metropolitan Museum of Art, New York, is no e...

Informa's Business Intelligence division is undergoing changes to its brand architecture, rebranding and regrouping its products and services to reflect its sector specialisms....

The Museum of Sex (MoSEX) in New York City has rebranded with bolder typefaces, framing erotic images relating to the history, science and culture of sex. This reviva...

Zocdoc, an online medical care scheduling service, has rebranded to further its vision of giving power to the patient. In collaboration with international creative ag...

The oil and gas industry is in a state of flux. With oil prices at their lowest for decades, there is a need for urgent and decisive change. Although years of high prices allowed companies across the supply chain to o...